By now, you’re probably aware of the impact your website can have on your business. But you actually need to put some time and effort into your Web presence if you want to really see results. With so many different aspects to maintaining Web presence, from writing headlines to promoting with social media, it can be difficult to even know where to start. But members of our small business community have some helpful tips to share. Read on for a full list of Web and other business tips in this week’s Small Business Trends community and information roundup.
Improve Your Headlines
When growing your Web presence, headlines can make a big difference. So it’s important to try and write headlines that really grab people’s attention and get them interested in the content. Here, Charlie Rose shares some tips for writing killer titles.
Advertise Your Website on Top Social Media Sites
(Easy Marketing 6)
Social media advertising can be a great way to bring new readers to your website. But each social media channel has different characteristics that work best with different types of ads. In this post, Liudas Butkus shares some tips for advertising your site on various social media channels. And members of the BizSugar community discuss the issue here.
Grow Your Online Audience
(On Blast Blog)
There are so many different tips out there for growing a Web community. Different methods tend to work better for different types of sites. In this post, Matt Banner shares tips for site growth from various experts. We’re flattered that Small Business Trends CEO Anita Campbell is among them.
Use Facebook’s New Call-to-Action Buttons
(Rocking Life With BertaB)
Facebook recently announced a new feature for business pages, the call-to-action button. Here, Alfredo Ramos shares some information about the feature along with a few ideas for using it to kickstart your business.
Boost Click Through Rates on Twitter
When posting content on Twitter, you likely want as many followers as possible to click on links to your other online content, such as your site. There are a few ways you can increase those click through rates, as Bill Flitter shares here.
Improve Your Website Rankings
If you’ve noticed some of your competitors’ website rankings are better than yours, you’re likely looking for ways to improve. Here, Maureen McCabe shares some ways you can improve your own website ranking to better compete in the marketplace.
Measure Your Business’s Financial Risk
Risk, especially financial risk, is an inevitable part of most businesses. But you can try to measure and manage that risk in order to avoid major loss. Here, Caron Beesley shares some thoughts on financial risk and tips for measuring and minimizing it. And BizSugar members share their thoughts on the post here.
Avoid These 7 Marketing Technology Mistakes
The landscape of marketing technology is incredibly complex. That means it can be easy to make a misstep. In this post, Erik Bratt shares some of the common martech missteps along with ways to avoid them.
Focus More on Value and Less on Price
To make your business really stand out from competitors, you have to add value beyond just a great price. In this post, Jacob Robinson shares some tips for adding value to the customer experience in order to build loyalty.
Create a Great Company Culture
Company culture can be incredibly important, not just for keeping you employees happy but also for the overall success of your business. In this post, Brad Farris argues that the importance of company culture can be even more important than strategy. The BizSugar community then discusses the post further here.
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Website tips photo via Shutterstock
I like the tip about adding value. I think businesses should do more of these. People keep coming back if they have a good experience. And that’s what businesses should serve.
I agree with most of the statements made here. You have a very good list of ideas to ponder about. True, social media channels are engaging and understanding your target audience is indeed important in deriving best strategies to leverage in your online marketing campaign. They can be of great help when creating a website that engages users. Glad I’ve read this.