Running a small business requires mastering many different tools. Even just in the world of social media, there are different platforms that have different specialties and uses. So to make the most of them, you need to understand each one. Fortunately, the members of the online small business community have used many of these tools. Read on for these and other pieces of advice in this week’s Small Business Trends community and information roundup.
Use These Instagram Marketing Tips
Instagram is still a relatively new platform for businesses. So that means that many are still figuring out the best ways to use it. This post by Ivan Serrano offers some tips for using Instagram  as part of a marketing strategy.
Optimize Your Google+ Profile Page
To get the most out of Google’s social networking platform, you should consider optimizing your profile page. That means putting your best face and content out there for other users to see. In this post, Ariel Rule shares some tips for optimizing Google+ profile  pages.
Try These Growth Hacks for Your Website
Growth hacking involves using a known marketing strategy in an innovative way. There are plenty of creative methods out there. Here, Taylor Nelson offers some growth hacking tips for online businesses.
Don’t Make These Employee Retention Mistakes
When you find the right talent for your business, you want to retain that talent as long as possible. But sometimes, businesses can overlook or underestimate certain aspects of employee retention. This post by Peter Anthony includes some common employee retention  mistakes.
Write Great Vision and Mission Statements
In today’s business world, some people might not think that mission and vision statements are actually necessary. But in this post, Mark Arnold explains the importance of mission and vision statements , and offers a few tips for creating these items and then living up to them.
Fix These Marketing Failures
(Convince and Convert)
No matter how carefully you plan your marketing strategy, there are bound to be missteps. Here, Justin Gray outlines some common marketing mistakes and methods for fixing them. And the BizSugar community weighs in with more thoughts  here.
Develop Blog Content Your Customers Will Love
(When I Work)
Blogging can be a great content marketing strategy. But you have to make sure that the content you produce will resonate with your customers. Here, Julie Neidlinger offers some tips for creating this type of content .
Save Money When Starting a Business
New businesses can be expensive. So it’s important to try and save money in any way possible. In this post, Ivan Widjaya includes some methods for saving money  when starting a business.
Create Spectacular Titles for Your Content
If you want to get your content noticed, it needs a great title. There’s an art to coming up with great titles for blog posts, videos, and other types of content. Here, Susan Payton shares some tips for creating great titles . And the BizSugar community discusses  the post further.
Understand the Differences Between Social Platforms
It can be tempting for businesses to simply flock to the social platforms with the most users. But Facebook isn’t a one-size-fits-all solution. In this post, Kevin Strasser outlines some of the differences between Facebook and Twitter, and explains why businesses shouldn’t give up on Twitter just yet.
Macaroons on Instagram  Photo via Shutterstock