Can Emoticons Help Convey Your Brand? This Team Nailed It!





personal branding business cartoon

I’m not really an emoji guy. Frankly I’m still impressed by the variety and creativity in emoticons. But when I got my iPhone 6 and the emoji were just sitting there waiting to be used – I gave in.

I like to combine them in goofy messages for my kids. (Chicken + toilet + fire + warning sign = “There’s chicken on fire in the bathroom! Danger!!” The kids think this is very funny.)

Then one day while I was using some emoji when texting a friend, the idea of using them as a corporate logo popped into my head and this cartoon popped back out.

I actually did a fair amount of research to get everything to look right – but now I can write off my iPhone 6 – WOOT WOOT!

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Mark Anderson Mark Anderson's cartoons appear in publications including Forbes, The Wall Street Journal and Harvard Business Review. His business cartoons are available for licensing at his website, Andertoons.com.

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