In any business, your customers or clients are incredibly important. You have to connect with them, learn from them, and maintain relationships with them in order to succeed. There are so many different ways to connect with customers. And members of our small business community have some tips to help you make the most of those relationships. Read on for the full list in this week’s Small Business Trends community and information roundup.
Understand Your Customers’ Psychological Motivations
Customers make purchases for a variety of reasons. Sometimes they spend a lot of time researching their options. And other times they make more impulsive decisions. If you know what sort of information your customers are looking for and where they go to research their purchases, you can increase the likelihood that they’ll buy from you. Here, Jeremy Smith explains a bit about customers’ psychological motivations and how people make buying decisions.
Achieve a User-Centered Website
(Indus Net Technologies)
For your website to really resonate with customers, you need to find out what they are looking for in a user experience. If you can find out what your customers want, then you can build an easy-to-use site around their needs. This post by Mainak Biswas includes some tips for creating user-centered websites.
Use CRM to Maintain Client Relationships
When you have a lot of clients, maintaining relationships with each of them can be time-consuming. CRM can make it easier to offer personalized communications to each client or segment of your client list, as Nellie Akalp points out in this post. She also shares some tips for using CRM to maintain those client relationships .
Develop a Business Idea That Customers Actually Want
A great idea can only go so far if there aren’t people out there who are actually interested in what you have to offer. Here, Cate Costa explains the difference between an idea and a business, and offers tips for developing business ideas . BizSugar members also discuss  the post in more detail.
Evolve With Facebook
Facebook hasn’t exactly made it easy for small businesses to reach customers organically on the platform in recent years. But since the site has so many users, having a presence is often a necessity for businesses. And according to this post by Martin Beck, things might be looking up  for small businesses on the platform soon. So sticking with it could be beneficial.
Use Predictive Dynamic Content in Emails
When communicating with customers via email, personalizing the content can increase the likelihood of clicks and other engagement. That’s why this post by DiTesco suggests using predictive dynamic content .
Nurture Your Leads
(B2B Lead Blog)
It’s not just your existing customers that you should be building relationships with. Lead nurturing is an important part of gaining new clients. Here, Brian Carroll shares some tips about lead nurturing  and building relationships with potential clients.
Use Public Speaking to Grow Your Business
Reaching out to customers and maintaining those relationships online can make life a lot easier for small businesses. But sometimes there’s no substitute for speaking to people in person. So public speaking  can be a great tool, as Ivan Widjaya explains here. And members also comment  on the post in the BizSugar community.
Harness the Power of These Social Media Trends
(Social Media Today)
In order to really reach customers on social media, you have to post timely content that they’re actually interested in. So that means you might need to follow certain social media trends . Ron Sela explains some of those trends and the impact they can have on your marketing efforts. And BizSugar members discuss  the idea further in the community comment section.
Brand Yourself as an Expert in Your Field
(Self Made Success)
For customers and others in your network to really understand you and want to do business with you, you need to show them that you are an expert in your industry. This post by Justin Bryant includes ten steps to branding yourself  as an expert in your field.
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