Shawn Hessinger - Editor


Shawn Hessinger Shawn Hessinger is the Executive Editor for Small Business Trends. A professional journalist with more than a decade of experience in the traditional newspaper business, he has another 10 years of experience in digital media for trade publications and news sites. Shawn has served as a beat reporter, columnist, editorial writer, bureau chief and eventually managing editor with responsibility for nine weekly newspapers, the Berks Mont Newspapers.

3 Reactions

  1. Another thing I notice is when the shipping info isn’t up front. I’ll usually go as far as needed in the cart to see shipping as long as I’m not putting in payment info. Give shipping up front so people know the true value you’re offering or you’ll have lots of unnecessary abandonements.

    • Martin Lindeskog

      Robert: I agree with your view here. Could it be that it is a challenge for North American companies to know the international fees at front, so you have to go through the whole process in order to get the information?

  2. You are right, it is very important to brand the payment pages. It brings a solid confidence to the customer.

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