Shawn Hessinger Shawn Hessinger is the Executive Editor for Small Business Trends and a professional journalist with more than 20 years experience in traditional and digital media for trade publications and news sites. He is a member of the Society of Professional Journalists and has served as a beat reporter, columnist, editorial writer, bureau chief and managing editor for the Berks Mont Newspapers.

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  1. Another thing I notice is when the shipping info isn’t up front. I’ll usually go as far as needed in the cart to see shipping as long as I’m not putting in payment info. Give shipping up front so people know the true value you’re offering or you’ll have lots of unnecessary abandonements.

    • Robert: I agree with your view here. Could it be that it is a challenge for North American companies to know the international fees at front, so you have to go through the whole process in order to get the information?

  2. You are right, it is very important to brand the payment pages. It brings a solid confidence to the customer.