BlackBerry Jumps Into Mid-Range Market with Leap Phone



blackberry leap

blackberry leap

On March 3, at the Mobile World Conference in Barcelona, Blackberry announced its latest smartphone. The new BlackBerry Leap is an all-touch smartphone boasting a reasonable price tag, the company says.

Here are some specs to sink your teeth into:

The BlackBerry Leap sports a 5-inch HD display, BlackBerry 10 OS, 16GB of storage, and an 8MP camera. Other features include BlackBerry Hub, BlackBerry Assistant, and BlackBerry Blend to help optimize your productivity.

BlackBerry is also touting Leap’s security. The device is equipped with support for encryption, built-in anti-malware protection and backup, wipe, and restore. The company is saying the new phone is built for those who value productivity and security.

However, it’s the BlackBerry Leap battery life that might be the most impressive feature. Blackberry claims the Leap will include a 2800 mAh battery allowing up to 25 hours of heavy use.

The BlackBerry Leap should be available sometime in April. It will be coming with a price tag of $279 without a contract. No carrier information has been announced yet. However, you can register here for more information on the smartphone as more details become available.

Image via BlackBerry


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Tabby McFarland Tabby McFarland is a staff writer and web researcher for Small Business Trends. As a staff writer she specializes in social media, technology, special interest features, and e-commerce. A geek at heart, Tabby loves to be online interacting with the blogging community. Tabby is a WAHM (work at home mom) and is also an avid Pinterest enthusiast with a strong sense of style and creativity.

3 Reactions
  1. The biggest strike against Blackberry is the lack of app development. Battery and security are great though. Put that kind of battery in a Motorola handset running Android and I’m there.

  2. I have to say that it is true. Android and iOS have apps. They need to give their customers more apps if they want them to shift to the brand. It is no longer enough to sell a good phone. They also have to compete on features too.

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