July 25, 2017

25 Percent of your Competitors are Recruiting on LinkedIn


A lot of small businesses apparently had a good 2014. And they’re looking to grow during the early part of this year.

That’s the crux of a new report from SurePayroll, the company’s February Small Business Scorecard. The ScoreCard focuses on so-called “micro-businesses” with between 1 and 10 employees. But the average business represented has about 6 employees, SurePayroll says.

The Small Business Scorecard also measures the small business Optimism Outlook. And the results indicate that 77 percent of small businesses are generally optimistic at this time this year. That’s up from 69 percent last year.

Increased small business optimism is no doubt one reason for the increased interest in hiring.

But SurePayroll notes yet another important trend in its most recent ScoreCard. When it comes to recruiting those new employees, an increasing percentage of small businesses are using social media including LinkedIn. Could that include some of your competitors?

On the company’s official Payroll Blog, SurePayroll editor Stefan Schumacher writes:

“Just a year ago, the cost of salary and benefits were a major barrier to hiring. Now, many small businesses are looking to find the right candidates for new positions, and they’re using LinkedIn to do so far more than ever before. Small business owners seem to be responding to a profitable 2014, as they pursue growth.”

It’s true that the majority of small business owners seem to prefer word of mouth over all other methods of finding potential job candidates, SurePayroll acknowledges.

However, the company says that 25 percent of small businesses are now consulting LinkedIn to find job candidates. That’s way up from just 4 percent at this time last year.

Social sites Facebook and Twitter are also being used to recruit candidates, SurePayroll says in its report. The company says that according to its data, 18 percent of small businesses now use Facebook and 4 percent use Twitter to find job candidates.

For some time, data has shown an increased trend in the use of social media for recruiting among businesses. But the new SurePayroll ScoreCard suggests many of the country’s smallest businesses are doing so too.

It shouldn’t come as a surprise that LinkedIn has become a go-to site for finding new job candidates.

At this time last year, LinkedIn announced plans to acquire the job-matching site Bright for $120 million. Bright attempts to match candidates to appropriate job opportunities by reviewing candidates’ resumes and assigning each a unique score.

But even before that the social networking site had been working to boost its credentials as a  recruiting tool.

In October 2013, LinkedIn announced launch of its Recruiter Mobile app. The app allows recruiters to browse the site’s 238 million members using their job criteria to locate possible candidates.

Recruiters can then contact the candidate for a screening interview, make notes on the candidate’s profile for future review and even check reviews from other hiring managers.

LinkedIn Photo via Shutterstock

3 Comments ▼
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Joshua Sophy - Assistant Editor


Joshua Sophy Joshua Sophy is the Assistant Editor for Small Business Trends and the Head of Content Partnerships. A journalist with 17 years of experience in traditional and online media, Joshua got his start in the newspaper business in Pennsylvania. His experience includes being a beat reporter covering daily news. He eventually founded his own local newspaper, the Pottsville Free Press, covering his hometown. Joshua supervises the day-to-day operations of Small Business Trends' busy editorial department including the editorial calendar and outgoing assignments.

3 Reactions

  1. Aira Bongco

    The first time I saw Linkedin, I saw its potential as a recruiting tool. It allow you to build networks in related fields and find the perfect person for the position.

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