Business owners have so many different things to worry about on a daily basis. That means that sometimes the little things can get put on the back burner or just ignored altogether. But even small changes, like streamlining your email list or finding more tax deductions, can make a big difference for your business.
This week, members of our small business community shared some of those little things you can do that can make a big difference for your business. Read on for the full list in this week’s Small Business Trends community and information roundup.
Make Your Email List Smaller … And Better
Reducing the size of your email list doesn’t sound like a beneficial idea. But if your list is outdated, all of those people probably aren’t really seeing your content anyway. Here, Ivan Widjaya shares some of the benefits of focusing on quality over quantity when it comes to email marketing. The BizSugar community then discussed the post further here.
Cut Your Tax Bill with Credit Card Deductions
During tax season, most businesses are looking for any way possible to cut their tax bills. Your business credit card can be one great source for those deductions. Here, Erin El Issa explains a bit about deducting business credit card expenses and how that can impact your business.
Conquer Your To-Do List
(The Work at Home Woman)
Most business owners have lengthy to-do lists. And making it through each and every item can often take a bit more effort than just forcing yourself to do one at a time. Jan Pinnington has some suggestions for business owners and freelancers to help make those daily tasks just a bit more manageable.
Incorporate Social Media into Event Marketing
When planning events for your business, social media can be an incredibly helpful asset. But in order to get the most out of it, you should have a plan in place. Here, Timothy Carter shares some tips for what to post before, during and after events to ensure a successful social media campaign.
Use Instagram to Expand Your Business Reach
Instagram can be a fun addition to your business’s social media strategy. But if you want to really increase your business’s reach using the platform, you’ll need to have a strategy in place. Rebekah Radice has some tips for doing just that. And BizSugar members shared their thoughts on her post here.
Reduce Your Website’s High Bounce Rate
If your website has a high bounce rate, you should be concerned. But you should also take steps to reduce it so that customers will want to stay on your website longer and visit more pages. In this post, Ankur Sharma shares some tips for reducing your bounce rate.
Woo Your Blog Sponsors
Sponsorship is a common method for monetizing blog content. And the most successful sponsorship programs have one thing in common – loyal and returning sponsors. In order to keep your sponsors happy, and thus coming back, you need to really work at it. Megan Totka shares some methods for wooing blog sponsors in this post.
Find a Balance Between Work and Personal Life on Social Media
(Genesis HR Solutions)
If you have personal social media accounts, you’ve probably had to consider whether or not you’ll post about your business and work life. Doing so, in certain situations, can have its benefits. Here, Hillary Comeau shares some tips for posting about work on personal social media accounts.
Make Your Website Mobile Friendly to Improve Your Site’s Ranking
Starting next month, Google will expand its use of mobile friendliness as a ranking factor in its search results. As Holly Czuba explains here, this means that businesses need to now focus even more on making their websites friendly for mobile devices. She also shares some tips for doing so.
Beat Writer’s Block
Content marketing has become increasingly important over the last several years. But coming up with that much written content can be a challenge. This post by Ben Austin includes some tips for beating writer’s block to improve your content marketing.
Tax Return Photo via Shutterstock