Fluid Announces Partnership with Astound Commerce at MarketLive Summit

PETALUMA, Calif., March 11, 2015 /PRNewswire/ — Fluid, Inc., the award-winning digital commerce agency and software solutions provider known for creating transformative, cutting-edge user experiences for top retail brands announced today a partnership with e-commerce domain expert Astound Commerce.

The announcement marks an effort between the two companies to provide best in class design and user experience combined with implementation services for a leading edge experience on the MarketLive platform. The partnership will allow Fluid, Inc. to provide the front-end design, user experience and strategy for MarketLive retailers with Astound handling the implementation and on-going development of the Marketlive experience on the back-end.

“Astound Commerce has more than a decade of implementation experience, optimized delivery processes, a proven track record of successful projects, and great project management and methodology for e-commerce technology deployments,” Kent Deverell, CEO of Fluid, Inc. “They’re experts in seamless and painless integrations for solutions with backend systems and infrastructure and we’re excited to partner with their team on this new venture to deliver outstanding experiences for clients.”

“Top consumer brands come to Fluid looking to optimize the design of the customer experience on MarketLive’s e-commerce technology platform,” said Igor Gorin, CEO of Astound Commerce. “This partnership is a strategic and natural alignment of capabilities that will allow us to combine our implementation expertise with Fluid’s design competencies to provide nimble solutions to address client needs.”

The collaboration between Astound and Fluid will meet an increase in demand for an affordable but full-featured commerce platform.

“Fluid & Astound are recognized as leaders in their field,” said Ken Burke, founder and CEO of MarketLive Inc. “We are honored they are joining forces to create a ‘best of breed’ practice on the MarketLive platform that complements our state of the art technology.”

About Fluid
Fluid creates engaging customer experiences that drive conversion, satisfaction and brand loyalty. These results are delivered through Fluid’s integrated suite of software solutions that help power innovative customer experiences around product discovery, customization and personalization. Founded in 1999 and with offices in San Francisco, Minneapolis, and New York, Fluid’s customers range from mass-market retailers to luxury goods manufacturers, and include top brands such as: The North Face, Chicos, Brooks Brothers, Elie Tahari, Harmon Kardon, Reebok, Vans, LL Bean, Diapers.com and HSN. For more information, visit www.fluid.com, and follow us on Twitter @Fluid or Facebook Fluid, Inc.

About Astound Commerce
Astound Commerce, based in San Francisco with additional US offices in Philadelphia and Boston, European Offices in U.K. and Germany, and multiple development centers in Central Europe, Astound Commerce provides a broad spectrum of eCommerce development and agency services for global brands such as L’Oreal, Men’s Wearhouse, Sears, Adidas, Crocs, Reebok, Avenue Stores, Versace, Electric, 3M, Homemakers, among others. With more than 500 employees, Astound Commerce offers scale and deep expertise deploying global eCommerce programs. Founded in 2000, the company recently brought under the Astound Commerce umbrella, its four distinct company brands—Astound Commerce, One Pica, SysIQ and Digital Factors—that had focused on Demandware, Magento, NetSuite, Intershop and IBM Smarter Commerce solutions.

About MarketLive:
Since 1995, MarketLive, Inc., has been the leading provider of e-commerce technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® Customer Driven Commerce technology and services solution integrates commerce across all channels, enabling merchants to enhance their customers’ experience online while dramatically improving acquisition, conversion, and retention rates.

The MarketLive platform is the most retail-targeted, fully featured, customizable Total Commerce solution on the market today. MarketLive powers many successful retail e-commerce sites, including Armani Exchange, Party City, Perricone MD, Sport Chalet, Sundance, Helzberg Diamonds, John Deere, Title Nine, Intermix and others.


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