How Creative People Get Their Best Ideas

creative people

Great ideas are always in-demand yet hard to come by. Everyone wants one, but no one’s been able to invent a tried-and-true process for securing The Big Idea. Brilliant solutions (unlike electricity) are not the product of flipping a switch.

In fact, more often than not inspiration comes at unexpected moments outside of the office or studio; which is why we recommend these brilliance-inducing activities that can be helpful in materializing great ideas. After all, in the words of Jack London, “you can’t wait for inspiration, you have to go after it with a club.”

1. Browse Blogs and Industry Websites

Picasso once said, “Good artists copy. Great artists steal.” Check out blogs and industry publishers to stay fresh on new and innovative methods you could be applying to make your idea better. When we look at past achievements, standout creative works, and present trends; it helps propel creativity towards improving that which has come before.

2. Take a Shower

Research shows you’re more likely to have creative epiphanies when doing activities that let your mind wander, like walking or showering. The shower is a warm, neutral-thinking environment free from technological distractions. Under running water your mind is most relaxed and able to focus, uninterrupted, on developing thoughts. If you’re feeling stuck on something, hop in the shower to scrub both body and mind clean.

3. Talk to Your Best Friends

Sometimes we get stuck bouncing ideas off the same people, in the same industry, and find ourselves in need of a fresh perspective. Take time to check out what’s going on in other fields by chatting with people outside of your daily circles. Meet with friends that work in other industries and discuss topics that differ from your daily projects. Ditch shoptalk and you might be able to find a unique way to solve your problem.

4. Go Abroad. Get Ahead

According to research by Virgin Atlantic, one in four of its flyers say they get their best ideas when traveling. A change of scenery can do wonders for the mind, whether for business or pleasure. Traveling means breaking out of your daily routine – which gives your brain a break from its usual routine and leaves you free to be a little adventurous, both in terms of what you do and what you think about. But don’t just embrace the adventure, own the adventure by allowing yourself the freedom to relax, savor the moment, and reflect on new experiences. Starting conversations with strangers while on the road will also boost your understanding of alternative approaches to problem solving, perspective, and priorities.

At Virgin Atlantic, we believe in the power of big ideas – wherever they come from. Taking inspiration from everyone and everything around you is all part of the adventure. We’re here to join you on that adventure and to help you let it fly.

Visit Virgin Atlantic to learn more about what Virgin Atlantic can do for you. Be sure to keep up with Virgin Atlantic on Twitter and Facebook!


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  1. Richard Branson must be one of the most creative individuals out there. Who is your favorite creator?

  2. My most creative ideas never come at normal times. It’s always long after I’ve thought about something and I’ve had chance to process everything I’ve been working on.