The rules of marketing are changing every day, but there’s one thing that remains constant: content marketing is king. It’s one of the most effective ways to attract, inspire, and nurture customers of all kinds. But the digital sphere is a noisy place to be. With so many resources available online, customers are turning to those they trust to find new ideas, uncover trends, and ultimately make purchasing decisions.
Those trusted people are what we call influencers: peers, bloggers, subject matter experts, thoughts leaders. And their opinions matter the most. After all, receiving advice from someone you trust is far more genuine and authentic than when it comes from a brand.
Brands have clued into this and see value beyond the trust factor: an increase in sales, visibility, customer retention, shareable UGC content, growth on social media channels, vitality and so much more.
Read on to find out why influencer marketing is a kick-butt way to advertise and is the new king of content.
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