How to Leverage Instagram and Pinterest for Your Business

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A great social media marketing strategy for your brand is essential to building an audience online. If you really want to stand out, there are two big social networks to tap into, and these are Pinterest and Instagram.

Would you like to have more influence? Whether you are just beginning your marketing strategy or need to build upon your existing community of followers, these two powerhouses can help bring in more brand ambassadors and attract new subscribers to your website.

A successful personal brand should be engaging on social media on a regular basis as this builds trust and expertise. There are many ways to leverage Instagram and Pinterest to your advantage, which begin with knowing your target market.

The Differences and How to Leverage Instagram and Pinterest

Posting to these two powerful social networks at least twice a day will greatly improve your activity. Here are some pointers on how to get started and the key differences of each:

Use Hashtags For More Interactions

Both social networks employ the use of hashtags in their posts, which are invaluable when it comes to search. Instagram lends to a higher and faster rate while Pinterest does well with re-pins and comments. Posting quality for both images and video is also important on both Pinterest and Instagram and will garner the most responses.

Adjust Your Comments and Replies

Just like any of the other social networks such as Facebook, Twitter, and Google Plus, your brand should be posting and commenting according to the preferences of each network. Instagram users will often ‘tag’ names and use hashtags while Pinterest typically includes comments and links. This makes it less inclusive than Instagram; however, the latter tends to produce more engagement.

Encourage Your Audience to Visit Your Website

By having your website link prominent in the profiles of each network your brand will start to bring in more subscribers as the activity picks up on each account. Keep in mind that links are live on Pinterest posts while on Instagram they only appear as text.

Connect With Influencers

Both Pinterest and Instagram tend to have an advantage over other social networks in that they tend to be easier to connect with people and brands in your niche. As you follow them, be sure to comment and share their posts, which will attract more growth to your networks.

As Pinterest and Instagram continue to expand, it is important for your brand to make them a regular part of your marketing strategy. Keep in mind that although audience building can be fast, this should not replace comments and replies shared with your followers in order to maintain growth. There are many resources available to help you manage both social networks, and with Instagram in particular mobile apps are available for scheduling and re-posting. Take advantage of visual resources like Canva, Flipagram, PicMonkey, and more to help your brand create stunning images and video that your audience will love and share.

Social Media Photo via Shutterstock

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Personal Branding Blog The Personal Branding Blog is part of the Small Business Trends Publisher Channel, offering branding and career advice from Dan Schawbel and his team of experts. The blog helps professionals build a powerful brand to remain competitive in the job market.

6 Reactions
  1. I am seeing the gem in Instagram. I have seen so many people sell some goods in there and it worked. I am exploring on how I can get my business on there. It is hard for service businesses like mine.

  2. Thank you so much for this…

    I wasn’t using hashtags on Pinterest…but now I will.

    The Franchise King®

  3. You didnt even touch on the software that every major brand uses. Instagram automation is cruicial to running a major instagram accoutn and generating new interest. There are two companies instagress and boostgram that do it.

    Instagress dot com is a cheap and Boostgram dot com is expensive but you get what you pay for in terms of results.

  4. Naomi Dinsmore

    Thanks for this.

    I had no idea you could use hashtags on Pinterest or Instagram. I started with Pinterest, didn’t receive the rewards I wanted and now it’s a ghost town.

    I want to get a plan in place before I pick anything up again. This article helped


  5. These tips are valuable, no doubt. You can always follow them after you have a big amount of users, but at first it’s important to gain followers, which is much more difficult. I think that it’s good to use other social media channels to tell your audience that you have an Instagram profile.