Essential Reasons Your eCommerce Needs Mobile App Smarts


Mobile is becoming one of the increasingly important needs of eCommerce and a direct driver of eCommerce growth. Currently, the mobile commerce market size is estimated at $40 billion. Mobile visits account for one-third of the traffic on top eCommerce sites.

Retail outlets are also getting more and more visitors who do their research using mobile before visiting or during shopping. Technologies like beacons are improving store shopping experience for users.

The Needs of eCommerce

Do you have a good mobile strategy that is taking advantage of this growth in mobile commerce?

You may be running your business by yourself, or with a small management team. Or you may be outsourcing it, especially if you have a large and continuing commitment to the eCommerce side of the enterprise.

In such a case, you would be well advised to hire from the outside instead of trying to handle it all in-house.  You’ll get better and faster input from a professional eCommerce website builder and resource company like Shopify.

Why You Must Have Mobile Apps for eCommerce

Consumers Prefer to Use Mobile apps on Smartphones Rather than a Mobile Browser

Seventy-eight percent of users, according to a study, prefer mobile apps over mobile browsers on smartphones. The usage on tablets is almost the same between mobile browsers and smartphones.

However, overall traffic from tablets is higher than from smartphones. The best way to prove this to yourself is to ask a group of tweens how they order things. As the above study suggests, the younger demographic is no longer shackled to or enthralled with their computer at home.  They are out and about, and ordering right from their mobile app as the whim hits them.

Push Notifications are One of the Most Important Advantages of an App

With an app, the user can receive a message, such as “30 percent off entire stock this weekend,” without opening their browser or the app. Users open the app right away or decide to visit the store during the weekend.

As long as customers keep the app on their phones, you stay in touch with them. Intelligent push notifications drive user engagement, and help drive sales to you. But don’t overplay your hand with this option. Make sure that the messages you are sending out have a true value to the receiver and are not viewed as spam or any other kind of nuisance.

No Need to Remember Your Store URL Nor the Effort of Logging in

Users just click the app icon and they see products or deals based on their preferences.  The performance and experience is achieved in almost any native app while in a website you would need to struggle with achieving the same performance by using new HTML tools that promise better experience or performance. And along with that, don’t forget:

Sixty Seven Percent of Mobile Shoppers Only Use Apps From Their Favorite Brands

A shopper survey reveals (PDF) that the connection between the shopper and brand is strengthened by apps. Retailers can offer mobile-only deals or coupons to reward their mobile users which further increases fan base and app engagement.

Mobile Apps Should be a Cornerstone of Your Mobile Strategy

Publishing your app on your store is a start to a relationship with your store visitors. Analytics from your app will help you optimize your app and monitor user behaviors.

The goal should to be to provide a seamless and personalized experience to your customers no matter what device they are using.

Apps Image via Shutterstock

2 Comments ▼

Melissa Thompson


Melissa Thompson Melissa Thompson is a freelance producer and writer at USA Today for the web only video interview series 'Your Take'. She lives in Utah with her 2 kids and husband.

2 Reactions

  1. Aira Bongco

    As a customer, I prefer the app because it looks better. It also allows me to easily see updates without reloading the site (which can be slow in mobile mind you). It makes it easier for me to shop than send orders via viber or other communication app.

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