4 Insightful Steps to Fresher, More Engaging Facebook Posts





In your head, you’ve got a great idea for a can’t-miss Facebook post to promote your business.

It’s going to the most shared, liked, and talked about thing on Facebook that day. You know this post is going to drive up business. Your customers are going to think it’s so clever, yet professional.

And then. . .nothing. Nothing happens. No likes, comments, or shares. Or only very little. Definitely not what you had in mind.

What went wrong? Was it something you wrote, the way it was written, or perhaps it was the photo attached to the post?

It could have been one or all of those things. There is a trick to crafting the so-called perfect Facebook post: certain elements all coming together that are sure to boost engagement and views.

Below are four things to keep in mind to create more engaging Facebook posts before you hit the Post button again.



How to Create More Engaging Facebook Posts

Keep it Clean

We’re not talking about the language, now. Rather, the imagery. Clean images without clutter get the best response on Facebook. When there is a strong headline introducing the image and the picture is enticing, there is much better interaction.

The pictures also have to feel natural and not have a stock photography look to them. It’s key to embrace imperfection on social media, in general. The images shared on Facebook don’t have to be perfect.

The CEO of Jet Digital Marketing and social media expert Chris Rowe says:

“Including visual elements like images when sharing content on Facebook has a strong tendency to increase user engagement significantly.”

In fact, it’s better if your photos are not perfect because it adds a human element. Overly doctored photos will certainly raise a red flag to viewers.

People buy from humans, not brands. Also, sharing another brand’s or user’s content is an important part of social strategy. The Facebook community thrives when it works together and shared posts often are the highest in views and engagement.

It’s okay if there is a time that you are not able to create the most outstanding visual content. Lucky for you, chances are a different page did create something amazing that day. Share content that includes a fantastic image or a great video. Brands should support one another and this instance is when cross-promotion is a great tactic.

Keep it Real

Photos highlighting exciting corporate culture do the best for companies on Facebook. These pictures resonate with three key audiences:  customers, current employees, and candidates applying to join the team.

Images depicting fun, food, and Foosball give people a window into what it could be like to work at a company.

The latest adventures as posted on Facebook become great conversation starters and are often cited in interviews by candidates. Albums like this are especially effective in creating more engaging Facebook posts for tech-based companies because they don’t always see customers on a daily basis.

The type of photos that perform the best on Facebook are real photos, not images created in Photoshop. Facebook users engage with the platform to connect with friends, family, and brands they Like, in every way it applies. Presenting your visuals in this more natural way is essential because it appears genuine.

Keep it Engaging

A red sports car gets more Likes than a green one.

If you’re in the automotive business in any way, you’ll want to note that. Experts reveal that having a red, sporty car as your main graphic will get you more attention. The brighter the vehicle, the better. Catch the customer’s eye, and you’ll catch their click.

Bright colors, in general, work better on Facebook. As do vivid images. If you’re a contractor refinishing a hardwood floor, make sure the photo of the finished product shows some rich wood grain. And if your product is gray or just doesn’t fit this requirement, include those types of colors in the background of the photo you post.

So, whatever your business does or produces, finding ways to show it with bright, vivid colors is essential when creating more engaging Facebook posts.

If You Really Really Want to Grab Some Attention. . .

Whether you’re a mom and pop diner in rural Missouri, a massage spa in Idaho, or a car dealership in New York City, video will grab hold of the people you want to reach and pull them towards your business. The key is to not look overly promotional.

Your social media videos shouldn’t look like advertisements. Instead, they should be a view through your eyes. Consumers are able to smell a promotional image a mile away. This not only is a better performing strategy that increases engagement, it also will save you a lot of time.

These four keys to a better Facebook post aren’t everything but they’re essential to follow. If you’re suffering from static on your social media feeds, especially on Facebook, consider the fact these tips have rendered results for others.

What are some tips you have that produced some of your company’s best and more engaging Facebook posts?


Thumbs Up Photo via Shutterstock

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Melissa Thompson


Melissa Thompson Melissa Thompson is a freelance producer and writer at USA Today for the web only video interview series 'Your Take'. She lives in Utah with her 2 kids and husband.

8 Reactions

  1. Experiment for people. Spend 15 minutes browsing your own Facebook feed. Write down which posts you stopped on and why. Then go through and categorize them. You’ll find themes and they’ll probably match the points Melissa gave above. Try it.

  2. Nice tips, thanks for sharing them. But, I don’t think there’s a formula that works with Facebook posts every single time. Facebook makes updates all the time and they change the game. So, experiment with photos, posts, times of posting, etc.

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