How TamaquaArea Got More Than a Million Views Without Trying


Andrew Leibenguth started his website,, as a hobby to keep busy after returning home from Iraq. And it continues to be a hobby, but one that small business website operators can learn from too.

Last year, the website received more than 1.2 million hits. And since 2010,, along with its photo archives and TamaquaArea YouTube channel, has received more than 15.3 million views. The site has been able to get all of those views despite the fact that Tamaqua, PA., the community the site covers, only has about 7,000 residents.


And despite all of that success, Leibenguth has no plans to monetize the site or run it as a business. He says that would take away the enjoyment he gets from the experience.

“I didn’t and never have taken any money or advertising for anything I do. I covered all types of news, not just non-profits. That kept people coming back to my site,” he explains in an email interview with Small Business Trends.

So why should small business owners and entrepreneurs pay attention to Leibenguth’s website? (Did we mention the 1.2 million views received in the last year alone?)

In the end, website traffic often comes down to content. Leibenguth includes posts of interest to his local community (and those who no longer live in the community but want to keep up with what’s going on back home.)

This includes events, community announcements, coverage of municipal meetings, local police and emergency response incidents, stories about local businesses, and more. Leibenguth says he would prefer to just cover the good news in his community. But he tries to cover as much as possible so that the site will be taken seriously and considered a real resource for the people of Tamaqua.


Besides the local content, Leibenguth attributes his success to good timing coinciding with the growth in Internet usage locally, even in rural Pennsylvania. But even if the number of visits surprises him, it’s clear the site’s success is more than ust dumb luck. Leibenguth estimates he spends about 80 percent of his time working on the, including taking photos and videos, writing posts, and updating social media accounts.

The site is currently a one-man operation, though Leibenguth is looking for some volunteer reporters, photographers and editors to help it to grow.

“As you can imagine, my hobby is full of anxiety — since I serve as the sole writer, planner, photographer, videographer, radio scanner listener, webmaster, technician, event reporter, feature reporter/writer, social media guru, and editor for my site,” he explains

But he still plans to spend a lot of time working on the site. Since his return from serving in Iraq, Leibenguth says he has found the fast-paced hobby helps him stay occupied and happy.

Last year, he transferred the site to, which he says makes the whole process of posting a lot easier and less time consuming. He also keeps photo archives on Smugmug and updates both his personal Facebook and business Facebook pages regularly.


But for Leibenguth, the site is still a hobby and a way to keep busy. He enjoys staying involved with local non-profits, businesses and community members. So the success of the site is really just a bonus.

“When people ask why I do what I do, I usually tell them, ‘If I fill my life with complete control and kind intent, nothing can go wrong,’” he says.
Images:, Facebook


Annie Pilon Annie Pilon is a Senior Staff Writer for Small Business Trends, covering entrepreneur profiles, interviews, feature stories, community news and in-depth, expert-based guides. When she’s not writing she can be found exploring all that her home state of Michigan has to offer.

19 Reactions
  1. Thank you Annie for the outstanding story!!!

  2. This is a great story. I know I appreciate all you do…what you cover and what you post. Thank you so much. You do a very professional job too. Again, thank you.

  3. A very nice story on you Andy your hard work doing this is appreciated keeps me in touch with what is going on in our area. Thank you for your hard work.

    • It’s so great that you all have such a great resource for local info. Seems like he does a really great job!

  4. Great site. Andy is the best regional reporter and a wonderful guy.

  5. Marjorie B Gonzalez Fortin

    I am very glad to see you wrote this article showcasing Andrew’s site. He is really a great guy and seems to be everywhere, photographing and highlighting news and events. Andrew is always willing to help out and do things for people in need.
    Marjorie B.Gonzalez Fortin /Tamaqua resident

    • All of that hard work definitely seems to be paying off. I always love covering stories like this where people truly love to help their local community!

  6. Andy’s work is such a tremendous gift to our community. What a great resource to stay informed about what is happening in Tamaqua! Not only that, but our family who lives far away gets to see all kinds of things our children are doing in the community. Thanks Andy!!!

    • That’s probably why the site has been so successful. I’m glad to hear it’s such a great resource for your community!

  7. Great Story! 1.2 million hits is a lot for a site run entirely by 1 guy. Hats off to him!

  8. Joanie Hollenbach

    Instead of filling up a whole page of compliments, I will simply say, Andy is the best! 🙂

    • He seems to have a whole lot of fans in the area! I’m so glad you all have a great resource for your community.

  9. It is not surprising that he got a lot of fans. I just hope that people help him out so that he can focus on his hobby as he expands.

  10. Thank you everyone for your kind comments. 🙂

  11. This is a great story. I like this inspiring quote from Leibenguth “‘If I fill my life with complete control and kind intent, nothing can go wrong”. Hats off to him.