The Financial Spark Launches, Bringing Innovative Tools And Competitive Insight To Local Banks And Credit Unions

WILMINGTON, Del., March 5, 2015 /PRNewswire/ — As small to mid-size banks and credit unions look for new ways to increase customer acquisition and yield, competition for that same customer is more intense than ever. The Financial Spark™ offers innovative new ways to drive growth within thousands of financial services institutions.

The company has developed a proprietary platform, BankFlow™, which gives banks of all sizes access to industry-leading tools and insight that would otherwise be cost prohibitive. “We built BankFlow to intuitively deliver the information most important to banks,” says Brad Miller, CEO and Co-founder of The Financial Spark. “It’s highly customizable and allows us to deliver a very detailed look at what a particular bank’s competitors are up to.”

Today’s retail banking market is more complex and competitive than ever. The average household maintains relationships with four full-service financial institutions. “The consumer is at the hub of all of that marketing, and the typical bank is out on a spoke with little knowledge of exactly what that consumer is seeing,” says Miller.

The Financial Spark creates an environment where unmatched access to information can drive true innovation within a bank’s product set, features, customer acquisition, upsell and cross-sell programs.

BankFlow™ – A proprietary platform combining a customized online dashboard with a dedicated financial services industry representative. It’s the perfect solution for community banks, credit unions and online banks looking to gain access to an extended suite of top industry services, including:

RateCenter™ – The new standard for monitoring bank rates. Completely customized to the competitors, index rates, and national averages most important to a bank. Trended and tracked over time, it identifies when to change rates and what rates to offer.

The Vault – A hyper localized and customized market research tool. The Vault offers curated content based on a bank’s competitors and the news that matters most—all easily searchable with customizable filters.

Web Scout – Tracks any bank’s activity online, including their website traffic, where that traffic is coming from, top keywords and paid search spend.

In addition, the company’s deep industry knowledge acts as a catalyst for its own product pipeline. While the initial set of services are focused on customized research and insight, its next wave, already in development, will give banks the tools to capitalize on that intel by way of marketing, compliance and rate management solutions.

“Innovation is no longer about fancy card art or adding extra rewards points,” says Miller. “It’s about reengineering how banks engage and service their customers.  All banks, big and small, possess the potential to do so.  They just need the right tools and insight.  The Financial Spark’s mission is to be the partner that makes it happen.”

About The Financial Spark

Founded by bank executives, and financial services agency veterans, The Financial Spark offers online, web-based services to help community banks and credit unions compete more effectively within their existing markets, and expand into new markets.  Through BankFlow, a secure online portal, banks of any size can track their competitors’ market moves, ranging from rates, to branches, to online advertising and marketing material.  The Financial Spark has built a completely customized experience for each banking client, setting itself apart from the standardized reporting relied on historically.

The Financial Spark also provides advertising management, and customized solutions including mobile banking application development on iOS, Android and Windows devices.

For more information, visit, or call (844) THE SPARK.

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SOURCE The Financial Spark

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