Looking for tips on how to create a mesmerizing website design that makes people stand in awe? Want to create a business card that stands out from others sales prospects and networking connections receive? Or what about a way to use visuals to get more social media engagement from your social updates?
Back in February we invited you to share your visual marketing tips. And what a great response! We picked the most awesome and wonderful tips — over 130 of them! We included them in this exclusive free eBook, brought to you by Small Business Trends, with the support of Brother International.
It’s called “Innovative Marketing Tips to Make Your Business Sizzle.” Grab your free eBook copy now! No strings attached — just get it.
And the Winners are …
We held a random drawing for a Brother Business Smart Inkjet printer among everyone who submitted. Congratulations to Sheila Johnson of Quality Logo Products! She was our drawing winner and her tip was:
“Don’t just use a boring stock card for your Thank You cards. Taking the time to create custom cards and envelopes shows your customers that you really care! Not only that, but an envelope with a unique, eye-catching design is far less likely to be tossed out with the junk mail. Send it off with a creative card that reflects your brand’s personality, and you’ll have a thank-you note that your customers are sure to hold on to — and remember.”
Spotlight Feature Winners
To thank participants, Small Business Trends offered something else. We’ll be featuring three “tipsters” in Spotlight articles as part of our Spotlight Series. We chose three of the most creative tips for the spotlight winners. They are as follows (in no particular order):
Marketing with Visuals in Social Media. By Everett Sizemore of GoInflow:
“Always create an image specifically for social (i.e. Twitter cards and Open Graph tags for Facebook) for each piece of content. Include the title of the content in the image, or even a call-to-action (e.g. “Download the Marketing eBook!”) instead of relying on the images within the content to automatically populate social images. This can have an enormous impact on click-through-rates and social engagement.”
Marketing with Visuals by Injecting Emotion. By Yvonne DiVita of Scratchings & Sniffings:
“Surprise people. Bring in laughter, tears, excitement, whatever works! Be emotional! To make your design/image stand out try these ideas: Create a compelling caption (be provocative! be unexpected! think ART, fun, humor!); be funny and/or outrageous; take previously created pictures and update them with new backgrounds, new stories, new messages. Connecting with people emotionally attracts loyalty and stimulates people to respond more positively. No matter what, always, always, be true to your CORE purpose in life.”
Marketing with Visuals Using the Psychology of Color. By Tiffany Monhollon of Reach Local:
“A thoughtful, modern color story will go a long way in helping your marketing collateral feel fresh, appealing, and interesting. You want your marketing collateral to feel related to your brand, but you can branch out and add in a color or two that doesn’t appear in your logo to liven things up. Search for inspiration online on sites like Pinterest, and find color palettes that include complementary tones to your logo and brand identity. For example, you can search for a specific color on ColourLovers.com to see what other colors might complement it.”
Thanks to all who participated. And to everyone reading this, remember to download the free eBook with marketing tips.