Fully Decentralized Auth Platform, LaunchKey, Releases White Label Capabilities

LAS VEGAS, April 29, 2015 /PRNewswire-iReach/ — Passwords are no longer an adequate method of authentication and are one of the primary driving forces behind recent global security breaches (Slack, Uber, Anthem, Twitch). At the same time, the growing “Internet of Things” is generally incompatible with passwords because most “things” don’t have [the requisite] input/output devices like keyboards or screens. Most smart devices and “things” require fully decentralized authentication (i.e. authentication layer resides out of band).

Photo – http://photos.prnewswire.com/prnh/20150428/212078

Traditional authentication solutions (e.g. Duo Security, Authy, and Google Authenticator) are merely out-of-band factors of authentication that rely on shared secret architectures meant to be utilized on top of conventional in-band authentication layers utilizing usernames and passwords.

LaunchKey is the first fully decentralized, multi-factor authentication and real-time authorization platform that turns end-users’ mobile devices into powerful smart keys capable of password-less login, real-time transaction authorization, identity verification, and beyond.

With LaunchKey, a company’s end users can utilize the security factors they choose (e.g. geofencing, Bluetooth device verification, fingerprint scan, etc.), while the company’s application itself can actually enforce that end users utilize a certain factor or amount of factors through the LaunchKey API as well as restrict authorization to specific geolocations and time frames. This proprietary technology is significant for sensitive applications (e.g. banking, finance, internal enterprise, etc.) while providing an improved user experience for the end users using them. LaunchKey’s password-free verification system is also compatible with the growing Internet of Things, while allowing organizations to completely immunize themselves from password breaches.

In the past, an organization utilizing LaunchKey security had to require end users to authenticate on their mobile devices via the LaunchKey branded app. Today, with the release of the LaunchKey White Label SDK, any organization can now implement Launchkey’s complete, multi-factor security solutions from within their own existing native apps for password-free login or 2-step login, available today for iOS, Android, and Windows Phone. Says LaunchKey Co-Founder and CEO, Geoff Sanders, “While the challenge of convincing companies to utilize a 3rd-party solution have classically been tough to overcome, LaunchKey White Label removes this hurdle with a brandable and customizable solution that lives within the mobile apps these companies are already heavily investing resources in.” He continued, “Not only does this fix a companies password woes, it inherently maximizes mobile app adoption by requiring users download a companies mobile app for some of the most basic online functions like login.”

About LaunchKey

LaunchKey is the first decentralized auth platform for the post-password era and the Internet of Things. It turns the mobile devices that customers, end users, and employees already own into smart keys capable of strong multi-factor authentication, real-time authorization, access control, and identity validation—all through one consolidated platform. Interviews, photos and additional information are available by contacting Gabe Shepherd.

Media Contact: Gabe Shepherd, LaunchKey, Inc., 702-608-4223, gabe@launchkey.com

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SOURCE LaunchKey

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