October 25, 2016

7 Mobile Marketing Tips for Small Business

final shopping on phone

Did you know that over half of adults in the United States now utilize a smart phone to surf the Web? This information makes it even more urgent that you bring your business onto the mobile scene if you have not already.

Even if you are a brick and mortar store, it is imperative that you, at the minimum, make your website mobile friendly. Regardless of whether you sell t-shirts, computers or wedding planning services, if your potential customers cannot find you in a quick, mobile search, you will be easily passed over.

Use these mobile marketing tips for small business to market your business in a mobile world.

1. Ask Customers to Check-In and Reward Them

Encourage customers who use mobile services such as FourSquare, Google+, ShopKick or SpotIt to check-in to your location and offer a reward for them doing so, such as incentives, special discounts, prizes or recognition for a certain number of visits.

2. Social Media Marketing

Use your mobile phone to keep your Facebook, Twitter, Google+, LinkedIn and Instagram profiles up-to-date and engaged.

3. Text Marketing

Create opt-in campaigns allowing your customers to sign up to receive special messages, alerts and rewards for joining your text campaign. Use this platform to allow customers to take a specific action (such as participating in a survey or visiting your website) in exchange for a reward (a free item or 10 percent discount). Redbox does this very well, regularly offering text campaign customers exclusive deals and free movie rentals.

4. QR Codes

Using QR codes (or Quick Response Codes) allows users to access a specific content area in order to obtain a special reward or to take advantage of a specific promotion. QR scanners can easily be downloaded for free onto any smartphone, and you can create your own QR codes easily using websites like www.qrstuff.com and add flyers, ads, business cards, etc.

5. Mobile Customer Service

Track orders, payments, shipping details and respond to questions quickly on the go using your smartphone. This is easy and convenient for you and your customers enjoy the faster responses from it.

6. Mobile Directories

Mobile directories have replaced the phone book yellow pages for the majority of people. If you want to ensure your business is found, register with several mobile directories such as Yelp, Google+Local, and YP (Yellow Pages). Include the name of your business, the product/service you provide, business hours, phone number, physical address and link to your website.

7. Create a Mobile App

Want to make your business even more easily accessible? If so, create an app.

You can easily create an app with websites like appypie.com or appmakr.com. Your app should provide unique content apart from your other digital presences, but still sell products, allow you to communicate with your customers, or whatever else you desire. Eighty-five percent of smartphone users surveyed feel more at ease navigating an app than a mobile version of your website.

In general, iOS apps generate nearly four times the revenue as opposed to Android apps, but it can be more difficult navigating the Apple app developing world.

The good news for your business is mobile marketing is not going away. In fact, it’s the future. What will evolve is how we use mobile marketing in the future to find information. Google has predicted this will be the year that more people will search for information using their mobile device than using a desktop computer.

In a world where the majority of smartphone users access their email using their mobile device, going mobile allows you to connect with and convert your users quickly and more efficiently.

Here is a little fact for you: 75 percent of smartphone users in the U.S. confess to taking their mobile phones with them to the bathroom. Gross, sure, but think about it. This is just another example of the prevalence of the mobile device. Smartphones are now how the majority of people pass time, locate information, find the time for the next movie, search for deals or find a plumber to fix their toilet. Our mobile devices have become an extension of us.

So if you have not dipped your finger into mobile marketing, use these mobile marketing tips for small business to get on the boat. If you’re already into mobile marketing, keep doing your research in order to keep your business on top of the newest trends.

Social networking and mobile marketing are constantly moving forward and evolving. If you do not stay on top of the times and stay tuned into what mobile marketing means, it’s too easy to get left behind.

Woman on Smartphone Photo via Shutterstock

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Ronald Dod

Ronald Dod Ronald Dod is the Founder and Owner of Visiture, an internet marketing agency that focuses on Search Engine Optimization and Pay Per Click management for eCommerce businesses. Ronald holds a Masters in the Science of Marketing from Florida State University and is certified in Google Adwords & Analytics.

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11 Reactions

  1. Aira Bongco

    Never tried QR codes cause I think there’s a limit on how they are used. I also don’t think that people are quite fond of using it.

  2. Ronald, I am very impressive with some of tips and information you have provided over here which I have highlighted as below and agree with it:

    – Eighty-five percent of smartphone users surveyed feel more at ease navigating an app than a mobile version of your website. (Because in previous trend for avery business must have required business website but now as upcoming trend every business must have required not only website but also required business application also. )

    -75 percent of smartphone users in the U.S. confess to taking their mobile phones with them to the bathroom. (It’s true but not only in U.S. but also in many country people wants to surf from Internet from bathroom as well, it’s not pretty joke but its fact.)

    -Google has predicted this will be the year that more people will search for information using their mobile device than using a desktop computer. (Well, about this I would like to say Google already has announced that from 21st April onwards any website should be mobile friendly, it means Google wants to change in mobile search algorithm.)

    Sincerely Thanks to Ronald Dod,
    (eCommerce Mobile App Builder)

  3. These are all fantastic tips to help keep your business relevant. Mobile coupons are another great mobile marketing tool that can correlate well with mobile websites and apps. Check out this blog to learn how to create your own: http://www.avidmobile.com/blog/sms-mobile-coupons-so-simple-even-your-kids-can-do-it.php

  4. These are great tips. The only problem I’ve run into with text marketing is that many sign up just to receive a special offer and then will unsubscribe from the text offers. They’re one-time users more concerned with the cost of the product, but perhaps text marketing paired with something else can attract the long-term consumers. Thanks for sharing!

  5. Even just having a ‘mobile friendly’ small static presence attached to an ‘old school’ website with essential info can help a small business appear relevant enormously. Bells & whistles can always come later.

  6. Does anyone have statistics on the effectiveness of QR codes? The idea is brilliant, but just don’t know if it ever caught on.

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