Manta announced a new set of tools this week the company says will help get your small business noticed.
The Manta business directory is a longtime online resource. Getting your company’s profile listed makes your business more visible, especially locally. The listings have traditionally included vital information like a phone number, site address, or operating hours.
But company says its hoping the new tools expand on its current offerings and help small businesses be in as many places at once as possible while promoting themselves online.
In an interview with Small Business Trends, Manta CEO John Swanciger spoke about the overhaul of the company’s main offering, including a website redesign.
“We focused on the core needs of the small business community,” Swanciger said. “[The new products] are all around helping businesses get found, grow, and succeed.”
Here’s what Manta is now offering small businesses to help them get noticed and to automate their online marketing effort:
Manta Priority Search
This tool helps your business get noticed when people search Google for products.
The Priority Search offering promises to get your business “clicks and calls” by posting your products as available locally when someone searches for them.
Manta says it has conducted its own research to find that search engine referrals are a business’s second most valuable asset.
Advertising typically helps get your business noticed over the rest. And Manta says this new product will put your business front-and-center when visitors to its site search for businesses like yours.
The company says your business can target thousands of different customers through the use of Manta Ads.
Manta Listing Manager
This new tool may be the most invaluable for small business owners worn out with the sheer number of online platforms where they need to promote themselves on a regular basis. Rather than visiting the umpteen business listing sites and services currently available, Manta can help you get on about 50 of them by filling out a single profile.
Swanciger noted two of these sites in particular, Facebook and Yahoo.
Outside of these automation and advertising tools, Manta has also launched a content hub and upgraded its community forums.
The new content hub is chock full of information on myriad topics that could help small businesses. And there are plenty of participants on these forums sharing their experiences with the rest of the Manta community, Swanciger says.
In an official news release on the company’s website, he explained:
“Our objective advice and their active engagement is the right formula to make well-informed decisions about the unique success factors for their unique business.”