Social media can be invaluable to a variety of online businesses. But Twitter and Facebook aren’t the only online platforms for promoting your business. More traditional methods like blogs and email marketing can still be effective. And newer methods like live video streaming can also be applicable to some online marketing strategies. Read some tips for using these other online marketing methods in this week’s Small Business Trends community news and information roundup.
Add These Strategies to Your Email Marketing Campaigns
The popularity of social media marketing has increased greatly over the last several years. And, as such, some marketers have stopped focusing on email marketing. But it can still be a very effective technique for communicating with prospects and customers. Here, Ramon Ray shares five strategies you can use to improve your email marketing campaigns.
Look Into New Tools like Meerkat and Periscope
Aside from the most popular social channels, there are lots of new and exciting mobile and social platforms that could be beneficial for some businesses. Rachel Parker discusses a couple of those new tools, mobile video streaming platforms Meerkat and Periscope, in this post. BizSugar members also share thoughts about the post.
Share Your Blog Posts on Platforms Other Than Facebook and Twitter
(Search Engine Journal)
Most bloggers know the power and reach of large social platforms like Twitter and Facebook. But there are plenty of other online platforms out there that bloggers can use to reach out to potential readers. This post by Sujan Patel includes 15 of them.
Understand Your Blog Analytics
(Paradigm Shift SEO)
In order to grow your blog following, you have to understand where your current traffic is coming from and what your most popular content is. So blog analytics are pretty necessary, according to this post by Lisa W Boyle. The BizSugar community discusses the post further.
Learn These Essentials About Search Engine Marketing
Search engine marketing is constantly changing. But there are a few essential things you should know in order for your online marketing campaigns to be effective. In this post, Scott Rayden shares seven things CMOs should know about search engine marketing.
Benefit From Cloud Technology
Cloud technology has made a huge impact on many different aspects of running a business, from marketing to securing business data. Rieva Lesonsky shares some benefits of using cloud technology in this post. And BizSugar members share their thoughts too.
Pay Attention to the Messages Your Content is Sending
(Cursive Content Marketing Blog)
Whether you’re writing a blog, crafting an email newsletter, or creating other types of online content, you need to be aware of the messages you’re sending. This doesn’t just mean knowing the subject matter you’re discussing. There are certain aspects of your content that might send negative subliminal messages to your audience, as Emily Cretella shares here.
Blog About Almost Anything
Having a blog can still be incredibly beneficial for your business. There are certain industries that more easily lend themselves to great online content. But anyone who can find a unique voice can potentially benefit from having a business blog, says Lindsay Pevny. BizSugar members also share input on the subject.
Be Wary of Clickbait
Clickbait, or online posts with flashy headlines, can certainly drive traffic to your site. But most readers aren’t fans of exaggerated and only somewhat true headlines that don’t really deliver with great content. Jenna Inouye discusses clickbait and explains how you can avoid angering your readers.
Get More People Reading Your Business Blog
When you first start a business blog, it can seem like your parents or close friends are the only ones who ever read it. But there are plenty of ways you can work to attract new readers, from social media to guest posting and more. Lisa Furgison shares some of those methods here. BizSugar members then comment on the post.