NEW YORK, April 22, 2015 /PRNewswire/ — Paydunk announces the launch of its innovative payment app today at New York Tech Day. The app focuses on making checking out on any ecommerce site a simple and familiar process.
Everyone knows the process of paying with a bank card in a retail store. Its swipe card, enter pin and hit OK. Paydunk takes this simple and familiar process and brings it to online checkout. Simply enter the items you wish to purchase from a website into the shopping cart. When it comes time to pay hit the Paydunk button, enter your pin and confirm on your phone. Checkout is done in a few touches without using a tiny keyboard.
Paydunk differentiates itself by encrypting all of the user’s personal and financial information then stores it locally in the app, on the user’s phone. This eliminates the need to create online accounts or give information to a third party where it is stored on cloud servers. By keeping the information locally on the device Paydunk eliminates substantial fraud risk that can occur when online sites or databases are affected by cybercrime. The user does not even create a Paydunk account. Paydunk identifies each person only by their unique mobile phone number and returns online shopping privacy back to the user.
Simple setup and design makes it so easy that a user can add their personal and financial information and be ready to checkout in less than 60 seconds . “Paydunk allows users to scan the bar code on the back of their driver’s license to quickly import their address information,” said Mike Marenick – Co-Founder of Paydunk. “Our main goal was to completely eliminate the need to use that tiny QWERTY keyboard during onboarding. During the basic setup Paydunk users only have to use the numeric keypad a few times which reduces the setup time to seconds rather than minutes”.
The Paydunk app is designed for both iOS and Android phones and will be available in the app stores by May 1, 2015. Currently the company has 11 small online retailers ready to use Paydunk when the app is launched. Paydunk is also in conversations with several enterprise retailers that have shown interest. “Paydunk offers a unique white label checkout button that appeals to larger retailers that want to keep their own branding on their sites,” said Marenick.
Fast, Safe, Universal – Paydunk.
Paydunk, LLC  is a New Jersey based company that was formed in September 2014. Co-founders Mike Marenick and Robert McHugh created the Paydunk mobile app with the idea of making online checkout a simple, familiar and secure process. Paydunk can help retailers of all sizes reduce checkout abandonment and increase customer satisfaction by providing a fast and easy payment method. website: paydunk.com 
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