In many ways start up culture is like a local music scene. A place can influence what comes out and create a strong association. Just think about Memphis and you think blues, which can feel a bit different from Chicago blues. Or say the word Motown. Despite Barry Gordy\u2019s decision to move his record studio to Los Angeles, the word Motown will always be synonymous with Detroit. Timothy Sprinkle (@timsprinkle) has captured that same idea in his book, "Screw The Valley: A Coast-to-Coast Tour of America\u2019s New Tech Startup Culture." A business journalist, Sprinkle has covered the technology space for over a decade. I learned about the book "Screw The Valley" after researching new books at NetGalley, and decided to contact the publisher for a copy. My choice was well rewarded with a book that embraces the current state of American startup economics and that excels at explaining its vibrancy. "Screw The Valley"\u00a0looks at the current state of Silicon Valley, then examines several cities considered as the hotspots for startup activity. The highlighted cities include Las Vegas, Raleigh-Durham, Austin, Boulder and Kansas City. I connected with the perspectives regarding Detroit and New York, having lived in both cities, so I really believe Sprinkle got got a good sense of each place. And all have the same challenges. When Jeff Epstein, a Detroit area entrepreneur, is quoted, for example, he speaks about the struggle to retain talented professionals. \u201cMy peers, my generation, all went to other cities,\u201d he says. \u201cEven if they stayed to go to U of M or MSU [University of Michigan or Michigan State University], they went to Chicago or New York or L.A. after graduation. Nobody, nobody, stayed. It was sort of a lost generation. And those people are starting to come back.\u201d For those who read a book I reviewed a few years ago called\u00a0"Hallowing Out The Middle," Epstein\u2019s observation of talent leaving a region should resonate with what authors\u00a0Patrick Carr and Maria Kefalas\u00a0wrote in their book. Sprinkle thoroughly showcases each region\u2019s value to the business landscape. A few well-known entrepreneurs are also featured, with instances displaying their visions in ways that you\u2019ll find illuminating. For example, Sprinkle notes how Zappos CEO Tony Hsieh\u2019s vision for revitalizing downtown Las Vegas led to a $350 million investment in local real estate, residential and small business funding called the Downtown project. I loved the opening Hsieh quote to the Las Vegas chapter of the book: \u201cA lot of city revitalization projects depend on having an expensive sports team or building an expensive stadium or having a Harvard or Stanford nearby \u2026 we want to show there\u2019s another way.\u201d I liked how Sprinkle merges personal preferences into the retelling of how local entrepreneurial scenes form. The result is an avoidance of sales-ish spin about a location. In fact, you are bound to read more about community cheerleading from the entrepreneurs. For example, Bing Chou, former managing director of Boulder-based startup Quick Left, notes how other Colorado communities are building a culture across the state: \u201cSince stopping in at the Denver Open Coffee Club an hour ago, which was only twenty people, I\u2019ve been sitting here for maybe ten minutes and I\u2019ve already run into maybe half a dozen people that I see all the time in Boulder. So I\u2019m really looking forward to the two communities getting more involved \u2026 it\u2019s really exciting to see Colorado in general feeling like there\u2019s more and more activity ... \u201d I can say from personal experience a lot of places claim to have a tech culture, but the culture does vary by industry needs. "Screw The Valley" displays Sprinkle\u2019s effort to capture a location\u2019s essence with honest insights through the people he interviews. Sprinkle excels at gathering a historical perspective without being bogged down in minutia, reflecting the research that is the hallmark of a good journalist. He peppers this perspective with solid supporting details, including quotes from Brad Feld, author of "Startup Communities: Building An Entrepreneurial Ecosystem In Your City." He also offers statistics for support, such as the 2012 investment funding numbers from the National Venture Capital Association. Even the epilogue has some important observations, as Sprinkle concludes \u201cthe great thing about this book is that it is not about one person. It\u2019s not even about one city or one company \u2026 \u201d Read "Screw The Valley"\u00a0with another solid start up book, Frank Gruber\u2019s "Startup Mixology," and you\u2019ll have a divine comparison of growing a start up versus a Silicon Valley-backed venture. You\u2019ll also have a one-two punch for appreciating the effort and resources that go into building an ecosystem for new businesses.