Shawn Hessinger Shawn Hessinger is the Executive Editor for Small Business Trends and a professional journalist with more than 20 years experience in traditional and digital media for trade publications and news sites. He is a member of the Society of Professional Journalists and has served as a beat reporter, columnist, editorial writer, bureau chief and managing editor for the Berks Mont Newspapers.

9 Reactions
  1. Shawn,
    Your post is excellent. Can you direct me to a consultant that can work with me.
    Thank you. Ross Mollard

  2. I never thought of selling from a social media platform before, the goal has been just to get potential customers back to the main website but maybe I should rethink. Thanks!

  3. This is a good read shawn. It will help me a lot in customer engagement, more like a brand building, understaning customer preferences and familiarizing what’s in our market nowadays. Great!

  4. Excellent writeup on social selling. I agree with all the pointers that is mentioned. Any company that plans to pursue social selling, needs to take into consideration all the mentioned factors. While each one is important, the most essential is building relationships. Instead of jumping into hard core selling right from the start, companies need to develop relationships and get some engagement traction on social media. One of the best tools that can help accomplish this is CRM.

    The modern days CRMs are all integrated with social media management capabilities. Using which, sales, marketing and customer service agents can keep a round-the-clock track of their customers’ and potential customers’ posts to understand their preferences, needs and wants. Accordingly, the agents can devise strategies to interact and engage with them.