Change is an inevitable part of running a business. Some changes are good, and others are challenges that you need to overcome. But the ability to handle change effectively is absolutely essential if you want your business to succeed. Members of our small business community have had to deal with some of those business changes and challenges firsthand. They share some of their tips for navigating change in this week’s Small Business Trends community and information roundup.
Nail Your Next Site Migration
The Internet and the tools that go along with it are constantly evolving. So, at some point over the course of running your business website, you’ll likely consider relocating to a new host or platform. Website migrations can be tricky and can result in loss of traffic if not done correctly. But Matthew Proctor shares some tips in this post for nailing your next site migration.
Translate the Customer Journey into a Proven Marketing Funnel
(Marketing Words Blog)
Sometimes the best change a business can make is a change in perspective. If you want to increase sales, it can help to look at things from the customer’s point of view. Here, Karon Thackston explains the importance of creating customer journey maps and how you can use that information to increase sales. BizSugar members also share some thoughts on the post in the community.
Update Your WordPress Plugins
If you host your business website or blog on WordPress, then you’re likely familiar with WordPress plugins. But how often do you actually update those plugins when updates are available? In this post, Chance Corbeil explains the importance of keeping WordPress plugins up to date, and shares some tips for doing so.
Keep Up with Google’s Search Policies
(Pea Soup Digital)
Google searches can lead a lot of potential customers to your business website. So when Google changes any part of its search algorithm, it can make a big impact on businesses. Here, Gareth Hancock explains how Google’s semantics are currently changing its search function. The BizSugar community then discusses the post in greater detail.
Use Hootsuite as More Than Just a Social Monitoring Tool
(Social Media Rush)
Social media monitoring and scheduling tools like Hootsuite and Buffer can save you time and energy when managing your social accounts. These tools have plenty of different functions and features, and are constantly updated with new ones. So to save as much time as possible, it’s important to keep up with all the different changing aspects of whichever tool you choose. Reginald Chan points out some of the benefits and functions of Hootsuite here. And BizSugar members also comment on the post.
Move Through Change and Dance with It
(Deborah Shane Tool Box)
Change can be either a blessing or a curse for small businesses. But if a change is inevitable, the best thing you can do is embrace it and find the best way to make it through. Here, Deborah Shane shares some thoughts about change and how to embrace it.
Create Infographics to Increase Your Blog Traffic
(Basic Blog Tips)
Visual content including is a huge growing trend in the online business community, and that includes infographics. Consumers love seeing helpful information organized into aesthetically pleasing images. So creating such images can help bring new readers and potential customers to your blog, as Janice Wald explains. BizSugar members share their input on the post, too.
Do Some Social Media Spring Cleaning
(Commercial Web Services Blog)
Your social media strategy is likely one aspect of your business that changes pretty regularly thanks to new tools, offerings, and features. Signing up for every new fad isn’t always the answer, as managing so many different platforms can be difficult. However, there are ways to simplify, or do some “spring cleaning” of your social media strategy, as Morgan Stroyeck discusses.
Ace Initial Client Meetings
Getting new clients is always a welcome change for businesses. And first impressions are paramount to building successful relationships with those new clients and actually bringing them on board. This post by Mike Vraa includes some tips for lawyers looking to ace those initial client meetings. But many of the tips can be applied to other industries as well.
Make a Plan for Your Business’s Future
What happens to your business if something happens to you? Many business owners don’t have plans in place in case they’re unable to continue running things. But Caron Beesley explains the importance of succession and contingency plans. Members of the BizSugar community also share thoughts on the post.
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Thank you so much for this shoutout!
I always make it a point to update all plugins so that everything will be working and coherent in my blog. The power of infographics is another thing worth noting as it is really effective in relaying information.
Terri L Maurer
Great list. I’m not sure it will ever be possible to keep up with Google search changes, but I give it my level best. Could not agree more with the last point regarding contingency and succession planning. As more and more Baby Boomers are nearing retirement age, not having succession and retirement planning in place can leave small business owners in a precarious situation. When to begin that planning… 50, 55 years old isn’t too early to be able to make significant changes that will affect your retirement financially. The same goes for contingency planning. As small business owners age, life and health issues can throw major monkey wrenches into your well planned, successful businesses.. Prepare for unexpected changes to ensure your business and financial stability.