Billian Re-launch Brings Industry’s Most Robust Reporting, Profiling to Healthcare Intelligence Market

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ATLANTA, May 8, 2015 /PRNewswire/ — Healthcare market research firm Billian’s HealthDATA has released a complete redesign of its online healthcare intelligence Portal, meeting the company’s goals of elevating product intuitiveness, ease-of-use, and mobile experience.  Driven by extensive customer feedback in the site’s reimagining, new Portal elements include:

  • A reporting interface redesign that improves usability, consolidating reporting to a single frame and significantly shortening the number of clicks required to build reports.
  • A complete overhaul of facility detail pages that enhances the summary of key insights and information digestibility, including new Google mapping features, financial trending visualizations, social listening feeds, and embedded data definition and sourcing details.
  • The introduction of the BHD ID, a new unique identifier that enables Billian’s HealthDATA to more easily and accurately identify groups of related facilities such as IDNs, Health Systems, and ACOs. (Directory Codes are still in place.)
  • An overall site design modernization that upgrades mobile and touch device experiences.
  • Better site performance and redundancy – a result of the Portal’s transition from local data center to Amazon Web Services cloud.

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Taken together, these new Portal characteristics break down any existent barriers of entry to the voluminous dataset Billian’s HealthDATA maintains.  As Billian General Manager Don Graham explains, “We took an honest look at the user experience and, inspired by subscriber feedback, removed all less-intuitive aspects of report building and facility search, replacing them with faster, easier-to-grasp techniques for both casual and power users. This is the first wave in a series of changes we’ll be implementing over the course of 2015.”

Parties interested in learning more, or gaining trial access to the latest Portal release can find additional information at

About Billian

Billian, Inc. – parent company of Billian’s HealthDATA and Porter Research – is your one-stop shop for B2B healthcare market research solutions. Billian’s HealthDATA equips customers with access to extensive hospital and healthcare business intelligence to help facilitate best-fit buyer engagement. Using years of executive engagement experience, Porter Research delivers candid, actionable feedback on health market perceptions, customer experience, and competitive assessment to inform your go-to-market strategy.

Jessica Clifton
Director of Marketing
Billian’s HealthDATA

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SOURCE Billian’s HealthDATA

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