When I opened the envelope from the publisher that contained this review copy by famed marketing professor and economist Philip Kotler, I almost dropped it -- the way a vampire might drop a silver cross! The brazen title coupled with everything I thought I knew about Philip Kotler was enough to have me stumble over to the kitchen table and sit down to open the book and see exactly what was inside. Is Philip Kotler The Modern Day Martin Luther? In \u201cConfronting Capitalism: Real Solutions for a Troubled Economic System,\u201d Kotler puts on his economist\u2019s hat and takes a firm stand as a \u201ccapitalist with a heart\u201d as he outlines 14\u00a0major shortcomings of capitalism. If you, like me, see yourself as a market-driven, bootstrapping entrepreneur, you may be tempted to skip this book because you think that it will go against everything you stand for. It doesn\u2019t. In fact, Kotler is still the same marketing master you grew up admiring. More than ever before, he\u2019s writing on behalf of all business; large corporations as well as one-person firms, mom-and-pop shops, small businesses and everyone in between. As he goes on to detail exactly where our current system of capitalism is failing its constituents and what to do about it, Kotler explains: \u201cThe aim of a capitalistic society should be to create an economic system whose operation leads to a broad level of happiness and well-being in its citizens.\u201d What Makes \u201cConfronting Capitalism\u201d a Must-Read You could say that Philip Kotler is a founding father of marketing. He\u2019s written more than 50 books on marketing and marketing management over the last thirty years. I know this because I\u2019ve used many of them throughout my undergraduate and graduate studies. He\u2019s a distinguished professor of International Marketing at the Kellogg School of Management at Northwestern University. What isn\u2019t as well known about Kotler (and it surprised me as well) is that he\u2019s a trained economist and received his Masters Degree at the University of Chicago under Nobel Laureate and free-market evangelist Milton Friedman. Kotler\u2019s blend of marketing experience and expertise along with his firm foundation as a free-market economist gives this book the kind of insight into our economic system that is free of political pontification. Shifting Conversations Back to The Purpose of Capitalism Unlike so many politicians and media experts, Kotler's only goal with \u201cConfronting Capitalism\u201d seems to be to bring the economic conversation back where it belongs -- to the topic of making capitalism work better and generate more profit and well-being for everyone. No matter what side of the aisle you\u2019re on, I think you will find Kotler\u2019s insights balanced and insightful. Doing the Right Thing and Making Money are NOT Mutually Exclusive In Chapter 4, Kotler addresses the increases in automation that have eliminated millions of low-level jobs. He cites an Oxford University study that estimates about\u00a047 percent of today\u2019s jobs could be automated. What should we do about this? Here are some of his ideas: Encourage entrepreneurship focused on new technologies. Set up better retraining for the current workforce. Bring together businesses and government groups at the local level to educate high school students to better understand the job market and make better choices. Then, in Chapter 6\u00a0he addresses the environment. This is one of my favorite chapters because he shows that doing the right thing for the environment and making a profit are not mutually exclusive principles. He writes: \u201cThere is a real need to convince businesses that sustainability is profitable and creates competitive advantage.\u201d Specifically, Kotler stresses a few important points. There is a profit to be made in conserving energy. More than forty global banks and many insurance companies demand proper examination of ecological costs as a condition of funding or coverage. Most investments to reduce environmental costs are recouped within twelve to eighteen months. Yay For Thoughtful, Insightful, Well Researched Writing When I first opened this book, I was afraid of what I would see. I wasn\u2019t sure if I wanted to read it or if I would get my 30-minute workout throwing the book across the room and having to get up and retrieve it. Happily, I found \u201cConfronting Capitalism\u201d to be a haven of balanced reason. I think you will, too.