How to Create Brand Memes for Social Media Marketing

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Brand Memes

Creating graphic brand memes with quotes is a good way to encourage conversation and shares on social media. Having a standout visual marketing strategy is an important part of building your personal brand’s visibility; and, it’s important that you have a message match.

There are many popular online tools today that take the guesswork out of generating memes for your brand. Thousands of high-quality images are available for free download that your audience will love along with free graphic editing tools for computers and mobile devices.

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Including the right quotes for your niche along with great captions and hashtags can be very effective in getting your brand noticed on your website as well as on social media. The process is fairly simple and involves putting together the right message with the right image. Here are several ways memes can help your personal brand stand out from the rest:

1. Begin With Competitor Research

Take a look at what other brands in your industry are doing on places like Facebook, Twitter, and Instagram. Pay attention especially to the level of engagement and shares, and this will be a good indication of what is working or not. Decide what you can do in similar fashion, but reflects what is unique to your company. You may notice that many of these memes include a branded logo or text, which is a great way to spread the word.

2. Customize According to Social Network Size

Not all networks are the same when it comes to image size. For example, Facebook currently has its own set of shared image dimensions at 1200 x 1200 pixels, while Instagram is 640 x 640 pixels. Using a platform such as Adobe Photoshop or Canva can help you create the right meme size for each network.

3. Store Your Brand Memes for Later Use

Once you get a few brand memes created, back them up either on an external drive or on cloud storage. Create a separate folder to save other images in that can used as a reference. Photo albums on Facebook Pages are handy, while hashtags on Twitter can help you find the right category of images that are popular or trendy.

4. Include Tags and Relevant Hashtags

The goal of posting brand memes is to create a conversation and visibility. Whenever possible, your brand can ‘tag’ users or invite others to share your images. Pay attention to the current popular terms being used by brands, and write a unique phrase or question to illicit a response.

Memorable brand memes can bring more visibility to your personal brand as well as attract new fans and followers. Begin with at least three posts or tweets a week, and stick to a regular schedule to build expectation. Take advantage of the free resources available, including copyright free images from Wikipedia. Quotes with images can be very powerful in spreading your brand message and generate more interactions than regular text.

Grumpy Cat Photo via Shutterstock

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Personal Branding Blog The Personal Branding Blog is part of the Small Business Trends Publisher Channel, offering branding and career advice from Dan Schawbel and his team of experts. The blog helps professionals build a powerful brand to remain competitive in the job market.

12 Reactions
  1. I would add to make sure you know how others are using the meme as well. Even if your text is relevant, if all the other users of that meme are vulgar or inappropriate there could be people who are turned off by it. A quick Google search for the meme and a look at image results should give you an idea of what you’re getting yourself into.

  2. I never even thought of making a meme for our business but it may work. People love to share that kind of stuff on social media! Thanks!

  3. Isn’t the new Facebook Newsfeed Algorithm punishing the rankings of meme posts? I’m a bit confused.

  4. I would add that businesses should be mindful of the type of humor or content that is used in memes. Otherwise, it may backfire and negatively affect the brand. Likewise though, it can give greater visibility is done right.

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