How This Business Owner Motivated His Team with Fantasy Sports

fantasy sports gamification

Brian Brady was looking for a new way to motivate his sales staff.

The owner of six Wireless Zone franchises in Virginia had already tried running sales contests with many different incentives. But it didn’t matter if he was offering gift cards or cruise vacations — the contests always seemed to have the same effects on his employees.

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He said to Entrepreneur:

“You always have your overachievers, then your middle-of-the-road sales guys, then the bottom tier. The contests always had the same results, with the top salespeople winning. I had to start handicapping people, and the people at the top felt they were being punished for being good. The people at the lower end never paid attention to the contests because they felt like they’d never win.”

So he wanted to try a new type of motivational tool. That’s when he found FantasySalesTeam.

The competition system allows employees to build teams of different salespeople throughout the company, much like fantasy sports teams. The employees can then trade and update their teams each week.

For the competition, the company basically put people at different football positions based on their sales records. The top tier sales people were quarterbacks. After that were the running backs and wide receivers. And lower producing salespeople were kickers.

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Brady said this system provided motivation for people to move up in the ranks, while also encouraging the whole team to work together and encourage one another. He said:

“Because the salespeople were tracking each other, they kind of rode each other and would say things like, “I’ve got you as my quarterback, but you haven’t sold any tablets. Come on, man!” It created these internal competitions. And if someone noticed other people were dropping him from their rosters, it would motivate him to pick up the pace.”

The system offers incentives for employees to grow their sales numbers and encourage one another, while still giving some of the lower producing staff members a chance to win. For the company’s first competition, Brady said the top prize went to a middle-of-the-road salesman.

But they also offered an “MVP” prize to the person with the most overall sales. And the system seemed to work, at least for Brady’s team. He saw sales increase by 176 percent after the company’s first Fantasy Sales Team competition last year.

Brady says that things have gone back to normal for the most part after the company’s initial competition.

But he said it definitely helped people learn how to sell certain products, particularly the Verizon Edge plan, which many staff members didn’t initially want to focus on because it was difficult to explain and sell. He also plans to run more similar competitions in the future, with the next one being more of a baseball theme.

Image: Fantasy Sales Team


Annie Pilon Annie Pilon is a Senior Staff Writer for Small Business Trends, covering entrepreneur profiles, interviews, feature stories, community news and in-depth, expert-based guides. When she’s not writing she can be found exploring all that her home state of Michigan has to offer.

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