World of Warcraft Helped This Entrepreneur Build a Successful Startup





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Lots of gamers likely dream of quitting their jobs and playing video games full time. But for Robert Hohman, that was just one step on his path.

The former president of Hotwire quit his job in 2006 to play World of Warcraft professionally. He did so for about a year. But when he got to the highest level he could, his desire to play was gone. Feeling that he needed a new challenge, he started a company. Hohman told Business Insider:

“I played for a year nonstop and then I hit the maximum level in WoW. I was maniacal in chasing this goal and literally the next day I started a company, Glassdoor.”

Glassdoor is an online career website where employees and former employees can share information about companies where they work or have worked. They can share and review basically everything from management to compensation by contributing company reviews from an employee standpoint.

Though he had always dreamed of being an entrepreneur, the idea for this specific company didn’t really form until his days of playing WoW. That experience helped teach Hohman about building a real community online. He said:

“There’s a space and time ‘shift.’ A ‘real’ community is governed by normal rules of space and time, but online is not. It happens across all hours of days and night and across all parts of the world.”

These days, Hohman still plays video games, though not to the extent he once did. But he does spend many of his off hours playing StarCraft with his two pre-teen sons, both of whom have aspirations of becoming professional video gamers.

He also still personally codes for Glassdoor in the evenings, even though he runs the company.

Many entrepreneurs can likely identify with that impulse to always find new challenges. The desire to constantly grow and meet new challenges is pretty much essential to growing a successful business.

But it’s also important to channel that impulse in strategic ways, so that your business can truly benefit.

Image: World of Warcraft

4 Comments ▼

Annie Pilon


Annie Pilon Annie Pilon is a Senior Staff Writer for Small Business Trends, covering entrepreneur profiles, interviews, feature stories, community news and in-depth, expert-based guides. When she’s not writing she can be found on her personal blog Wattlebird, and exploring all that her home state of Michigan has to offer.

4 Reactions

  1. Aira Bongco

    I have encountered Glassdoor when I am looking for information about a client. I guess it works for knowing the good from the bad. I know what you mean in video games. You can only dominate it until such a time that you get tired of it.

    • Annie Pilon

      There are a lot of hobbies like that, where they might get a bit old if you spend too much time on them. But it seems that taking some time to follow those hobbies/passions can be beneficial anyway.

  2. I think a lot of people could benefit from taking a break from their current job to pursue a passion project/hobby. While most can’t do it for a year, perhaps a long weekend could help people get new ideas and come up with creativity they wouldn’t have experienced in the daily grind.

    • Annie Pilon

      That’s a good point! A lot of people certainly can’t afford to take a year off to play video games, but focusing on those hobbies for a shorter time could still bring some focus or other benefits.

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