Running a business requires you to focus on so many different areas. You need to be able to master numerous marketing platforms, balance a budget, create a cohesive brand and more.
This week, members of our small business community shared tips that run the spectrum of small business ownership. Read on for the full list in this week’s Small Business Trends community news and information roundup.
Use These Email Marketing Tactics for Successful Campaigns
(Marketing Land)
Email marketing played a big role in the 2012 presidential election. And it’s set to play another big role in the upcoming one as well. In this post, Tom Sather shared some key factors that can determine the success of email marketing campaigns, whether they’re for political campaigns or small businesses.
Follow These Best Practices for Instagram Hashtags
(AgoraPulse)
Hashtags can help you make your content more visible on various social platforms, but especially on Instagram. However, just throwing the most popular hashtags below your post won’t necessarily garner you any engagement that is actually useful to your business. Lisa Kalner Williams discusses the importance of having a good Instagram hashtag strategy.
Use These Tips for Better Social Selling
(The Bitter Business)
Social selling is becoming one of the most popular strategies for increasing sales numbers and building customer loyalty. And for good reason. Brian O’Connell shares some tips for social selling in this post. And you can read more discussion about the post in the BizSugar community.
Create Traffic Driving Blog Posts
(iBlogZone)
Not all blog posts are created equal. If your goal is to really drive traffic to your blog and website, there are some simple blogging tweaks you can make. Dvora Goldstein shares some of those blogging hacks to increase traffic in this post.
Design With Personality
(Canva)
When creating your visual brand or any other visual elements for your business, personality counts. When you design with personality, customers can more easily identify your style and feel connected to your business. Rebecca Gross shares some examples of brands that design with personality in this post.
Improve Your Business with These Instagram Tips
(Papermark Blog)
Instagram is one of the fastest growing social platforms. And if it’s a platform that your customers are using, it’s probably one that you should be using as well. So Janice Hostager shared some tips in this post for really rocking your business with Instagram. The BizSugar community also shared some input on the post.
Write a Killer About Page
(Kimberly Haydn)
The about page of your website is often one of the first pages a new or potential customer visits. So it needs to give them the information they’re looking for and also make you stand out from all the other business owners with their own about pages out there. Kimberly Haydn provides some tips.
Don’t Go Broke in Your First Year of Business
(Alltopstartups)
The first year in any business is likely to be a challenge. All of those initial expenses can pile up and prevent many startups from even making it out of their first year still in business. For some tips on not going broke, check out this post by Thomas Oppong.
Use These Explosive Tips to Increase Web Traffic
(Your Escape From 9 to 5)
Increasing website traffic is a common goal for almost every business owner. This post by Cent Muruganandam includes an infographic with some helpful tips from successful entrepreneurs. BizSugar members also shared some thoughts on the post.
Fix These Facebook Marketing Mistakes
(Mari Smith)
Facebook is a constantly evolving social platform, especially for business pages. But it’s an incredibly popular platform with consumers, so you need to know how to utilize it and correctly interact with your customers on it. As Mari Smith points out, there are some common mistakes that businesses make when using Facebook. But she also shares how to correct those mistakes.
Don’t Forget the Importance of Proofreading Your Content
(SBA.gov)
It’s easy to forget in an era where massive amounts of content marketing that quality is also important. Create poor quality content, and you may do your brand more damage then if you had created no content at all. Small Business Trends founder and CEO Anita Campbell shares some thoughts on making sure your content is high quality.
Instagram Photo via Shutterstock
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Is the About Page about a “Killer,” or is it a page with a positive impact? 😉