Next Level Jumping the Shark


I read a lot of business news, listen to business reports on the radio, and watch my share of business stuff on TV, so I come across the phrase “take it to the next level” constantly. If as many people took things to the next level as say they will, we’d have our flying cars already.

I simply can’t hear “next level” anymore. But rather than just complain about it, I thought I’d suggest a few new phrases we can all use instead:

  • “Get the helium.”
  • “YouTube the cat.”
  • “Do the Saturday crossword.”
  • “Land the triple Axel.”
  • “Bake the soufflé.”
  • “Batman it.”

You’re welcome.

1 Comment ▼

Mark Anderson Mark Anderson's cartoons appear in publications including Forbes, The Wall Street Journal and Harvard Business Review. His business cartoons are available for licensing at his website,

One Reaction
  1. Martin Lindeskog

    Mark: I like the expression, YouTube the Cat! 😉