For years, companies have been working on different alternatives to eliminate plastic bottles. But none of them have been able to really take over that market.
The standard metal bottles can hold a lot of water and be refilled over and over again. But they aren’t very attractive. And while looks aren’t exactly integral to the operation of a refillable water bottle, they are actually important to a lot of consumers.
Sarah Kauss was one of those consumers. She constantly carried around a metal water bottle for years while working as a CPA and a real estate executive. She spoke of the water bottle with CNN:
“It was ideal for the gym, or pulling out of your backpack when you’re camping, but not for an executive to be carrying around.”
So, in 2010, she set out to eliminate plastic bottles by creating her own line of reusable water bottles. And her startup S’well was born.
S’well bottles are insulated and designed to keep liquids cold for 24 hours and hot for 12 hours. But more than that, they’re actually good looking, coming in various designs, sizes and colors.
Oprah Magazine even chose S’well bottles to feature in a list of popular summer products back in 2011, giving the company a major boost.
The look of a water bottle doesn’t affect its ability to hold water, keep it cold or anything else about its practical use. But what it can do is actually convince more people to use refillable water bottles.
Those who, like Kauss, don’t love the idea to carry around unsightly metal bottles now have an alternative. And that might actually convince more people to ditch the plastic bottles and do something good for the environment. Reducing waste from plastic bottles is, after all, S’well’s main mission. Kauss said:
“I want to get rid of plastic bottles.”