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Anita Campbell - CEO

Anita Campbell Anita Campbell is the Founder, CEO and Publisher of Small Business Trends and has been following trends in small businesses since 2003. She is the owner of BizSugar, a social media site for small businesses.

3 Reactions

  1. Aira Bongco

    Employees will always stay for the benefits. Sure, they consider the salary. But most will stay if the salary is low but the benefits are enticing.

  2. Martin Lindeskog

    Anita: Do you know about some small business owners that have done the strategic move and added more employee benefits in a smart way?

  3. Anita,

    In my experience way to many companies focus on just having the required benefits. They don’t focus on the fact that in order to attract and retain quality talent, a business has to offer a well rounded package. You cannot just have medical covered and require employees to go outside of the company for dental or vision. And if you do or offer a plan that is lower than what other competitors or providing, you will lose good talent. I like what you said about how 32% of those with less than 5 benefits do not intend to stay. It is clear through studies that you have to offer a high quality benefit package in order to retain and recruit quality top notch people.

    The list of three you provided is a very important. A simple few questions to ask yourself as a business owner goes a long way. I feel that this will help as a starting guideline to understand if you (company) are being competitive enough with what you offer your employees.

    Your discussion on ROI is absolutely vital in any business. I agree that focusing on the employee by investing in them, is the best investment for the bottom line. Happier employees lead to happier clients in my experience. More ROI is easy to see if you invest in your company support. Offering non-medical benefits and engaging your employees is always the best bet as well. Holding focus groups to find out what your employees want I find is always a great investment of time and resources. Thank you again for the amazing post.

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