New Square Reader Accepts Apple Pay and EMV Chip Cards

square reader emv

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Square, the payment solution that allows merchants to accept debit and credit cards right from a mobile device, has just announced its newest product. The announcement came from Square founder Jack Dorsey on Twitter when the CEO shared a link to Square Reader.

Square Reader will allow merchants to accept payments from contactless payment systems like Apple Pay as well as EMV (Europay, Mastercard and Visa) chip cards.

Reader is a bit of a departure from Square’s usual hardware. Instead of a small white device that plugs into your smartphone, Reader sits on a desk or counter. The pocket sized device comes in at just under 2 ounces and wirelessly connects to iOS and Android mobile devices.

So any merchant with an iOS or Android smartphone or tablet can use Reader without bulky hardware or annoying cords. This is a step up from Square’s current chip card reader that has to be plugged into a mobile device and does not accept contactless payments.

The company claims Reader can be set up in seconds and works with the free Square app so merchants can manage payments, tipping, inventory, and more. Once set up, customers can pay either by holding a contactless payment-enabled smartphone over the device or “dipping” (inserting) an EMV chip card.

Unfortunately Reader does not accept magstripe cards. To combat this the company is including a classic Square device in the box with Reader. Square claims that merchants can use both devices simultaneously from the same smartphone or tablet. Still, it would be nicer to be able to just have one device that could do it all.

For a limited time, merchants can reserve their own free Reader. Square says that the free offer is only available to business’ that fall within specific categories that exceed estimated or actual minimum processing volume requirements.

For everyone else who does not meet the requirements for a free Square Reader, you can still pre-order one for $49. Square Reader is set to come to market sometime in the fall of this year.

Image: Square 5 Comments ▼

Tabby McFarland Tabby McFarland is a staff writer and web researcher for Small Business Trends. As a staff writer she specializes in social media, technology, special interest features, and e-commerce. A geek at heart, Tabby loves to be online interacting with the blogging community. Tabby is a WAHM (work at home mom) and is also an avid Pinterest enthusiast with a strong sense of style and creativity.

5 Reactions
  1. It looks so ‘high tech’ to accept payments like that. I hope more and more small businesses have that so that it can become a common mode of payment. That is if it will be implemented also on Android of course.

    • Android has announced they are coming out with their own payment system, Android Pay. Though they haven’t given a release date yet. But Square Reader should take both Android Pay and Apple Pay, and possibly more if other services come out.

  2. That’s pretty cool, but I don’t know why they wouldn’t have included mag stripe tech in it as well. Seems ridiculous to require people to have both.

  3. Kimberely Doerr Martin

    I LOVE Square, I tried the other company and it was awful.
    I have a brick and mortar store and got rid of the “old school” terminal a few years ago, this is awesome and the customer service is great as well and the money is deposited quickly & efficiently.
    Would totally reccomend anyone who is even considering it, to go for it- you will never look back.