The book “Zero to 60” is a resource for people who are considering starting a business but aren't sure where to begin. It covers the basics at a broad level and points you in the right direction to get more information.
Are you one of those people who dream of starting a business?
Did you wake up one day with a bright idea and afterwards couldn’t stop thinking of it and seeing a way of making money with it?
Being an entrepreneur can be a long and joyful journey; taking a small idea, building it from the ground up and seeing it bloom like a rose can be a dream come true.
But sometimes starting a business can seem intimidating and leaves you feeling like you don’t know where to start.
Well, in the book called “Zero to 60: How to Start a Business in 60 Days or Less” by A. Michelle Blakeley (@simplicityinc) you will learn how to start your own business from nothing and working your way to the top.
Blakeley Leverages Her Life Experience
A. Michelle Blakeley is one of Forbes 30 Women Entrepreneurs to Follow on Twitter. She is an author and a speaker who started her own microbusiness therapy practice. Blakeley’s philosophy is that what’s good for you is good for your business.
And in “Zero to 60,” you’ll find her knowledge and experience as an entrepreneur in an easy-to-follow, fast-paced presentation that is sure to take the unexperienced newbie and turn them into a confident businessperson.
A Startup Primer in 75 Pages
If you’re an attention-deficient, first-time entrepreneur, then “Zero to 60” is perfect for you. It’s only 75 pages long but it gives you everything you need to consider as you get into your business venture.
Blakeley doesn’t pull any punches about what it takes to be an entrepreneur; it takes hard work, it can put your personal life and finances at risk but done right, can also be one of the most rewarding things you can do for yourself and others.
To give you a sense of what’s inside, here is an overall outline of the topic chapters in “Zero to 60”:
- Concept: How to make sure that you have a viable idea or opportunity.
- Advisory Board: How to identify and enroll expert help.
- Startup Basics: Everything you need to get started on a checklist.
- Legal Entity: Cover your legal basics to protect yourself and your family.
- Lean and Green: How to make sure you’re making money.
- Brand Identity: How to make sure people know WHY to choose you.
- Tribal Marketing: How to connect with your ideal customer.
- Social Media: An overview of social media basics.
- Technology: Everything you need to assure your success.
- Client Services: How to create the best experience for your customers.
- Workflow: How to get things done.
- Extras: Stuff like inspirational essays and best apps to run your business.
“Zero to 60” Isn’t for Everyone
As an avid business book reader, it’s easy to think that the market is filled with books about how to start a business, so who should read this one and why?
This book is ideal for someone who has been thinking about starting a business and has maybe dipped their toe in the water by doing some research and maybe talking to a few people. If that sounds like you or someone you know, you’ll want to snap this up because it’s truly the next step in the process.
“Zero to 60” has just the right amount of detail in it to help you understand the context of starting a business and some basic steps you need to take.
It doesn’t dig into the nitty-gritty of the process. But I think that’s a good thing. The sections of this book are clear enough that if you find yourself wanting additional detail, you can easily find more advanced books to get you there.
A. Michelle Blakeley wrote a great resource for anyone getting started in the business world but feels lost or not sure how to get started. “Zero to 60” helps cover topics that sure to help you through journey and also keeps it real without unrealistic expectations.