10 Ways to Improve Your Online Marketing Efforts

There are so many different ways to market your business online. You need to have your own website, a social presence, and maybe even a video strategy.

Members of our small business community have plenty of experience with these methods. Read on for some of their tips in this week’s Small Business Trends community news and information roundup.

Make a Lasting First Impression

(nancyrubin)

Your landing page is often the first thing people see when they get to your website. So its job is to create a positive first impression and a clear call to action. If your brand is having trouble converting online customers, consider these tips for creating an effective landing page from Adam Groff.

Create Social Media Graphics That Spread Like Wildfire

(Rebekah Radice)

Visual marketing has become incredibly important in recent years thanks to social platforms like Pinterest and Instagram. If you want to be successful on those platforms, you need to know what kinds of images are likely to gain attention. Rebekah Radice shares some tips for creating shareable social images. You can also see conversation about the post in the BizSugar community.

Use These Best Practices for Design and Conversion

(Marketing Land)

Great web design doesn’t always lead to the best conversion numbers. But designing specifically to increase conversion doesn’t always lead to great design. However, there are a few things that Web designers and conversion optimizers can agree on, as Jeremy Smith shares.

Avoid These Writing Mistakes

(Kapow Content)

Whether you’re creating content for your blog, social media channel or other outlets, great writing is key. You don’t need professional training to write great content for your business. But tips from Wendy Johnson can help you avoid some common writing mistakes.

Don’t Automatically Write Off Pop Ups

(Spin Sucks)

Most people hate pop ups on websites. However, when used in the right situations and for the right customers, they can actually be pretty effective. Laura Petrolino shares some tips for implementing pop ups. And BizSugar members shared some feedback as well.

Understand Your Video Presentation Options

(The SEM Post)

Video presentations can be some of the most effective ways to get the attention of your customers and teach them about what you have to offer. But there has been quite a bit of change in the online video presentation market lately, as Greg Jarboe explains. So it can help to know your options before getting started.

Understand These Realities of Blogging for Business

(Busy Blogs Plus)

Pretty much anyone can start a business blog. But it takes practice and hard work to actually keep it going and make it successful. Amanda Lynch shares these and other realities of business blogging. The BizSugar community also discussed the post.

Connect with Your Employees Online

(Biz Epic)

Virtual businesses are becoming more and more prominent. That also means that there are a lot of online tools available for business owners to communicate with their employees who work remotely. Ivan Widjaya shares some tools and tips for virtual businesses to connect with their employees.

Learn These Lessons from Successful Entrepreneurs

(CorpNet)

You don’t get to be a successful entrepreneur without learning a few lessons along the way. So less experienced business owners could do well to listen to some of that wisdom that their more experienced counterparts have to share. Nellie Akalp shares some of those business lessons from successful entrepreneurs.

Find Marketing and Additional Resources Online

(SMB Stash)

There are so many different resources available online, it can actually be difficult to keep track of them all. But this new online directory is now available to give small and medium sized businesses a place to find a huge variety of resources that can help them with marketing and more.

Marketing Team Photo via Shutterstock

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