Social media platforms are undoubtedly the best places to promote your business and enhance your reach in a cost-effective manner.
To build a strong presence and following on these platforms you will have to share both original and curated content.
Creating original content can be both exciting and challenging. In the context of small and medium enterprises, it proves to be a greater challenge setting aside the amount of time and effort it demands.
Content curation however, has been made much simpler thanks to social media automation tools. Once you are aware of the topics that interest your audience, these tools help you discover fresh, relevant and engaging content that you can share with them everyday.
Here is a look at 3 useful content curation tools that are available for free.
A content discovery, curation and social media management tool, DrumUp provides you with a stream of fresh and relevant content recommendations to suit your social media marketing needs.
All you need to do is input the keywords related to your business at the time of setting up your account and the tool begins to stream your content. DrumUp boasts a super-simple workflow that can make social media management a breeze for your business.
Apart from scheduling your posts, you can also connect your blog feed to the tool, and add multiple social accounts to a single dashboard. With its content curation and content scheduling capabilities DrumUp helps you dedicate a greater amount of time to the core functions of your business.
Klout is a social media ranking and content curation tool that provides you with relevant content based on your keyword searches and the topics that you can feed directly into it.
The content results that you get on Klout are divided into different categories for better organization and improved clarity.
The tool also generates charts to help you understand the success of your social campaigns. Your Klout Score is a figure that the tool generates to indicate your influence on social media based on your profile and activity.
You can also use the tool to identify influencers in your niche (i.e. people with a high Klout Score).
Feedly is an RSS reader that also lets you share articles on your social accounts as and when you discover them.
Although it does not allow you to schedule posts it advance, it boasts a pleasant GUI which allows you to read articles in a magazine-like format, complete with images. You can even organize all your articles into folders for easy navigation. You can also use it to identify trending topics in your niche, which you can then use as inspiration for your blog.
When you set up your account on Feedly, the tool lets you choose your preferred sources for content. You can edit your list of sources at any point in time to add new sources, or remove existing ones.
There are a number of content curation tools that can help you improve the effectiveness of your social media campaigns and reduce the time and effort you invest in these activities. Choose a tool that suits your needs and the social media platform(s) of your choice.
Image: Klout Mobile