The business world has evolved quite a bit over the years. Running a business today is vastly different than it was for entrepreneurs ten years ago. So to keep up with the different tools and trends that it takes to run a modern business, it helps to see what other entrepreneurs have to say.
In this week’s Small Business Trends community news and information roundup, members of our small business community share their tips for running a modern business. Read on for the full list.
Understand Google AdWords
If you’re thinking about using Google AdWords or similar PPC advertising tools, you’ll need to first understand how they work and what they can do for you. In this in-depth post, Neil Patel explains the ins and outs of Google AdWords along with some strategies you can use to make the most of your investment.
Provide Great Customer Service on Twitter
(The Marketing Eggspert Blog)
Today’s consumers are more likely than ever to reach out to businesses on Twitter. That means that your business needs to have a strategy for dealing with complaints and other customer service issues on the platform. This post by Alleli Aspili includes some instructions your business can use to provide great customer service on Twitter.
Create Deeper Human Connections
(The Savvy Copywriter)
Whether you’re dealing with employees, colleagues or customers, you need to make human connections in order to succeed in business. The old ideas of keeping business and personal lives separate are starting to shift, according to Kimberly Crossland. You can also see more input on the post at BizSugar.
Save Time with These WordPress Hacks
(Search Engine Journal)
WordPress offers a variety of tools and plugins for users to really customize their experience. These plugins can help with everything from time management to content creation. Allie Freeland shares 12 WordPress hacks you can use to save time and improve your content.
Incorporate Offline Marketing into Your Digital Strategies
Your online and offline marketing strategies no longer have to live in separate worlds. You can actually have a digital marketing strategy and a traditional marketing strategy that work hand in hand. Ivan Widjaya shares some tips for doing just that here. And the BizSugar community also weighed in on the matter.
Don’t Ignore Local Marketing
Although digital marketing can be effective for local business, it can’t always fully replace the more traditional local marketing tactics. Depending on the makeup of your customer base, you should find the right balance of online, mobile and local marketing to reach the optimum number of people in a way that will actually get them through the door, as Christine Kropp shares.
Build a Winning Social Media Strategy
Social media is basically an essential part of getting through to today’s consumers. In fact, it’s become a huge part of many business’s communication and marketing strategies. In this post, Elna Cain shares several tips for building a winning social media strategy. And BizSugar members discussed the post further.
Use These Rules for Modern Logo Design
(Beyond Brand Building)
Creating a logo that really represents your business is essential to your overall brand strategy. But you also want to ensure that your logo is one that will appeal to your ideal customers. For that reason, Mohammed Fakiha suggests that clean, modern logos are usually best. And he also offered some tips for creating such logos.
Become a Social Commerce Superhero
Online businesses can more effectively sell to customers by connecting with them on social platforms. But with so many platforms out there and even more marketing tools, how do you know which ones will be the most effective for your business? Alexa Engelhart shares some tips.
Prepare for the Entrepreneur Life You Want
(Startup Professionals Musings)
In today’s business world, there’s no right and wrong way to get your startup off the ground. There are so many different resources out there for you to plan and build the business that you want. Martin Zwilling shares some tips for creating the entrepreneur life you want. And you can see more discussion on the post in the BizSugar community.
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“Killer” (community)? That word again… 😉
Adwords is more like a hit or miss thing. The only way to get it is to test ads and see what works. From there, you can keep the good ads up and keep the others down.