Time is one of the most precious assets for small business owners. With so many things you need to accomplish, it can be easy to get overwhelmed and waste time on tasks that aren’t as important as other. But members of our small business community have some tips to keep you on schedule and on task. Read on for the full list in this week’s Small Business Trends community news and information roundup.
Automate These Tedious Tasks
(U.S. Small Business Administration)
Small business owners often try to do everything themselves. But automating certain tasks can both save you time and help you complete them in a more reliable way. In this post, Anita Campbell shares seven common back office tasks that you can and should automate.
Don’t Waste Time on Interstitial Promotions
As mobile apps have become more popular, one of the ways marketers have tried to direct users to their ads is through interstitials. These promotions occur when a user visits the company’s mobile website and is directed to a page that asks them to download the mobile app instead. But recent research has shown that customers don’t like interstitial app promotions, so they could be a waste of your time, as Greg Sterling explains.
Don’t Write Blog Posts Just to Fill Space
If you run a blog for your business, you want people to actually read it. So if readers don’t find any value in what you have to say, it’s really just not worth blogging at all. Sylviane Nuccio shares a bit about why it’s important to write blog posts that offer value to your readers. You can also see discussion about the post at BizSugar.
Understand the 5 W’s of Project Management
(Carnegie Mellon University)
Organizing all of your business’s projects can take up a lot of time. But there are tools, like W5Templates, that can help you organize those projects. This post explains a bit about the tool and what it can do to help small businesses.
Know When It’s Time to Leave Your Day Job
Why waste time at a job that does nothing for you if business ownership is what you really want? In this post, Nellie Akalp shares some signs you should look out for if you’re considering starting a business, along with some signs that the time might not be right just yet.
Develop Essential Social Habits
If you want your social strategy to be successful, you need to build habits that are likely to facilitate that success. In this post, Rebekah Radice shares some habits that successful social marketers have in common. And BizSugar members commented on the post.
Don’t Let Your SEO Integrations Fail
(The SEM Post)
When integrating SEO into your digital marketing strategy, it’s important to understand which tactics work best for your business and which are just time wasters. There are some common mistakes that businesses make when it comes to their SEO integrations. Motoko Hunt shares some of those reasons.
Get Paid Enough for Client Projects
(David Leonhardt’s SEO and Social Media Marketing)
When working on client projects, it can be easy to get sidetracked or roped into doing more work than you initially signed on for. In those cases, tracking your time can be a necessary part of doing business, as David Leonhardt discusses. The BizSugar community also shared thoughts on the post.
Focus on Franchisee Profitability
(The Franchise King)
If you’ve started or are considering starting a franchise program for your business, there’s a very important lesson you need to learn first. If you want your franchisees to be successful and happy, you need to focus on making them profitable, as Joel Libava explains.
Choose a Brand Name that Fits Your Business
A name is often the first thing that customers learn about your brand. It needs to represent your offerings while attracting your target customers. Not choosing the right name from the start can have you scrambling to make difficult changes later. Here, Laura Petrolino shares some information and tips about choosing a brand name for your business. And BizSugar members also chimed in on the topic.
Woman Checking Time Photo via Shutterstock