The Science of the Perfect LinkedIn Photo



perfect linkedin photo

Among the people I follow on Twitter are those who have avatars showing a dog in a space helmet, a robot dinosaur, and a drawing of a bird.

But that’s Twitter. If you were to go to LinkedIn, it would be a different story. Your photo there has to be serious and business like, right?

Well, not exactly.

As TIME put it recently:

“Choosing an exemplary photo just got more involved: new research suggests looking at least a ‘little’ happy in your picture will make you appear more trustworthy to prospective employers.”

A study at New York University found that people whose faces made “a positive, upward-curving expression” in their profile pictures seemed like more reliable job candidates.

The emphasis here is on “a little” happy. Big smiles or laughs weren’t seen as being as trustworthy. Neither were — and this should be no surprise — photos where people were frowning.



But there’s also the downside to the NYU study, Business Insider reports:

“Unfortunately, the study also found that you can’t do much to change how competent you appear. That depends largely on your facial structure, which (barring cosmetic surgery) you can’t really alter.”

This study suggests that perceptions of trustworthiness are easier to shape than perceptions of competence.

So the researchers asked participants to pick photos of people they thought would make a good financial adviser, and which ones they thought would win a weightlifting competition.

The participants taking the test picked pictures of people with positive expressions to be their financial adviser. They chose people with wider faces to win the weightlifting contest. Research shows that kind of facial structure is linked in people’s brains with physical ability.



Of course, you need more than a slightly happy expression for a winning LinkedIn profile pic.

Business Insider suggests a few other tips:

  • Make sure you have a clear background. Be aware of what’s around you, and try for a white background so the focus is on your face.
  • If possible, use natural light instead of a flash. Light coming from a south facing window is best.
  • Smartphones are fine, but try to use a tripod to avoid “selfie arm.”
  • Look up at the camera, not down. It’s more flattering.
  • Dress professionally. Your old Nine Inch Nails tour t-shirt is OK for your Facebook picture, but not LinkedIn.
  • Don’t center yourself. Follow “the rule of thirds,” meaning your eyes should be one-third down from the top of the picture. Leave yourself room to crop.
  • Don’t try to be funny. Smile (a little), but show a natural, relaxed expression.

Selfie, LinkedIn Screen Photos via Shutterstock 1 Comment ▼



Tom Coombe Tom Coombe is a staff writer for Small Business Trends and has been a professional writer for over 15 years, spending most of that time covering news in the Lehigh Valley. He's worked as a reporter for the Allentown Morning Call and an editor for AOL's Patch.com news service. Tom has also freelanced for WFMZ, the Produce Marketing Association and a number of other publications.

One Reaction
  1. Is there such a thing as a ‘perfect’ photo on the Internet when everything is subject to perception? I think that you can have a photo that grabs a lot of attention but it will never be perfect.

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