Interesting Statistics for the Top 10 Social Media Sites

social media sites statistics

Social media is that dominating force in the modern world that can change minds, catch more business, increase sales or build and shape a brand or business.

Have you fallen prey to spending hours on Facebook, or waking up at midnight to check for Tweets?

This is because of the impact social media has on all of us these days. Over the years, social media sites have also proven to be effective platforms for marketing.

Below are a few interesting stats for the top 10 popular social media sites.

1. Facebook

This is the biggest social networking site with the largest number of users. There are more than 1 million small or medium sized businesses advertising here and it is estimated that larger companies are spending as much as $100 million on Facebook advertising per year.

2. Twitter

Twitter is loved for spreading the word via tweets. This site has revolutionized social media. Approximately 81 percent of Twitter’s advertising revenue comes from mobile and there is a $200,000 cost estimated for a 24-Hour Promoted Trend on Twitter.

3. LinkedIn

LinkedIn helps to build professional networks and engagement with other users. It is the world’s largest professional network being used for this purpose. Today, it has over 332 million users and each second adds two new members, all of which attracts marketers.

4. Google +

This site has 300 million monthly active users and is used for relationship marketing. It has over a 53 percent positive interaction between Google+ users and brands.

5. YouTube

YouTube is expected to generate $5.6 billion in gross revenue in 2016. Currently, there are 6 billion hours of video watched on YouTube per month and 1 billion videos watched over mobile phones per day.

6. Pinterest

Pinterest marketing is another social media tool helping brands to grow rapidly. There are over 70 million users of Pinterest of which 80 percent are women and 20 percent are men. Over 9 million users have connected their accounts to Facebook.

7. Instagram

Marketers know the usefulness of Instagram marketing and use Instagram to market products and services. It is a wonderful platform to share visual stories.

There are more than 300 million monthly active users on Instagram, of which 75 million are daily active users. Instagram is widely being used for business marketing.

8. Tumblr

This microblogging platform is used for sharing photos, videos, audio, quotes, text or anything that you’d like to market. It has more than 420 million users and 217 million blogs created, making it a favorite.

9. Flickr

This image and video hosting social network has over 3.5 million images uploaded daily by users and offers massive online photo storage.

10. Reddit

Reddit is a social networking site used for entertainment purposes, where registered members share content and direct links. It has 174 million monthly unique visitors.

Editors Note: This article has been revised to reflect correct percentage of Pinterest users by gender as provided by RJMetrics.

Twitter Signage Photo via Shutterstock

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Faiza Sareah Faiza is a Content Strategist at eTek Studio, a web design company. She enjoys the art of transforming ideas into an informative writing piece. She explores new trends and tries to highlight magical secrets of creativity.

46 Reactions
  1. They just get bigger and bigger huh? I guess it has gotten to the point that people just cannot live without social media. I guess it just all boils down as to what people like to use.

  2. And 134% don’t know math.

    “There are over 70 million users of Pinterest of which 84 percent are women and 50 percent are men.”

    • I guess they don’t read the comments either as it’s still not fixed.

      • Hi Brid, Actually, the site moderators do read the comments. We have asked the author to review this and advise about a correction, and respond to the comments.


    • ” over 70 million users of Pinterest of which 80 percent are women and 20 percent are men. “

    • 84 and 50 is 134 I think your percentages are a bit off since 100% is all you can have.

    • Leave it to the news media to lie…stretch the truth…twist the truth into tattered lies.
      When you read ANY news article…0.01% of its contents are truths…the remaining 99.9% are pure lies…
      News reporters live in fantasy land with their unicorns and fairies…
      They all suffer from delusions of grandeur…
      They all falsely believe that if they tell their lies enough times…that the populous will believe it hook line and sinker…

      News agencies…news stations…news magazines…writers and reporters are the new jokers with egg on their faces and Pinocchio noses…lacking ANY credibility !!!

  3. I am sure that all these social media sites will grow bigger and bigger and also become more popular.

  4. Will Reddit be off the top 10 list in the near future, due to all the scandals around the (mis)management of the site?

    • There is a chance that it will be removed from the top list. I can see its user base going down.

      • I really miss OLD Myspace, the graphics you could make your own page and have music playing on it , I met my wife on old Myspace in 2007 then it changed we lost a lot of friends and photos, facebook will never compare to old myspace its so boring I got off of it , it is to politically run. No one can ever replace old myspace it had a huge biker community allowed you to use nicknames protecting your identity better . Oh well at least I found my love on Myspace and it will always be #1 in my memory of the best social media sights ever but it changed and will never be the same.

  5. And Google+ doesn’t fit the right social media “circles” (pun intended) nowadays…

  6. I am sure that all these social media sites will grow bigger

  7. Hi Faiza,

    I’m still in shock with the $100 million spend on Facebook by larger companies.

    I know a lot of people don’t like Reddit, but I believe it is a secret gem. It’s great for research because you can easily check out what interests your audience, what they think on a particular subject and what they want to learn more about (and how).

    But the site is so ugly and their are too many restrictions as to what you can/cannot post, where you can/cannot post it. It puts the average Joe off.

    But if you can see beyond the ‘ugly’… there is gold waiting!


  8. These are some astronomical revenue numbers, but does anyone know how they compare to previous years? It’s clearly continued to grow, but by how much?

  9. I’m actually surprised that large companies are only spending $100 million on Facebook. The targeting is quite advanced and it’s become a ubiquitous destination for virtually every internet user. LinkedIn also has a ton of advertising potential that isn’t being tapped because their platform is being developed so slowly.

  10. What did we do before social media it has become such a large part of our lives where will it go from here. The only problem with big business getting involved is that it detracts from what people joined for in the first place

  11. These social networking sites are extremely useful for improving search engine ranking of the sites easily and to get targeted traffic also.

  12. My name is James
    I don’t have any media sights or a tv and I am still alive

    • Good for you! Sometimes I wish I never have started FB and Insta… doesn’t feel particularly fresh becoming a social media junkie…

    • Congratulations! I have a tv, the web etc for the first time in about 20 years. My parents have it and since I live with them due to health reasons I have it. All it has done has convinced me that they r more a brain drain than ever. Hopefully I will have the opportunity to be on my own again; at which time I shall gleefully return to my non-electronic existence.

      Dont get me wrong I have thoroughly enjoyed the electronics and there is definitely a time and place for these things but it isn’t all the time and any place.

    • Hey James. If you didn’t have any media sites, how did you post on this? Just a question because this is counted as social media. Anything that you can talk to another person on is social media.

  13. Hi Faiza,

    I’m a little obsessed with Reddit right now! It’s not easy to get noticed and they have various rules to do with Karma and points.

    But I know they have very niche direct groups within Reddit with valuable traffic, so I’ll continue onwards!


  14. Even facebook give ads and some other unwanted things but it only connects all our friends and relatives.other not give

  15. Facebook and Instagram are two of the worst sites. Several times messages appeared on my screen stating I’m blocked for 23 hours up to three days for typing something abusive or offensive when I haven’t. When I trying to reach out for assistance no one responds. These websites are absolutely ridiculous. If you feeling like being frustrated and stressed they will certainly make that happen. I give them two thumbs down. Unprofessional monkeys are in control of those sites.


  16. I do not understand why of all places people choose a social network that profits by selling your personal information to who ever wants to buy it. when you see on the news that emails are compromised and sold, just where do you think these people are getting your info? facebook not only has the ability to access your account but in fact do on a regular basis. they allow facebook apps to not only access your account info but your friends info as well (some kind of friend you are. thanks-not). facebook bought yahoo last year in 2015. now they also have access to your emails which may very well be a receipt from a credit card use. well gee now they have your credit card information too. you probably think well they got neat games to play that keep me busy and allow me to play games with others. well if you think spending several hour a day on a game that a second grader can learn in just a few minutes then well maybe your not smarter than a fifth grader.
    don’t get me wrong people. i’m not cracking on social networks. just the ones that are making big money from you in illegal form that with your help is legal because you turn a blind eye to it.
    my daddy used to tell me before he left this shitty world, never trust any company that has no phone number to contact them.

  17. well looking forward to 2019 where a big revolution is going to take place because of the growing social media sites.

  18. My name is Steve Smith
    I don’t have any media sights or a tv and I am still alive

  19. Everybody knows about popular social sites eg. Apsense, Twitter, Facebook, LinkedIn, Myspace But nobody knows about these social networking sites, This will really helpful to us.

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  20. Everybody knows about popular social new strong Business sites eg But nobody knows about these social networking sites, This will really helpful to us.

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  21. Facebook is most popular and best ranking in social media. specially thanks Mark Zuckerbarg

  22. It seems to me, many people are losing their privacy and are gullible victims of theft identities due to social media…actual and personal socializing is still the best for me. A hug, a kiss, an embrace or just plain tap on the shoulder is best felt when done personally, not on the monitor.

  23. Younger generation are using snapchat or other social media sites. They think Facebook is old school and don’t use it. It is only for a certain age and up but younger gen are more into snapchat and others not facebook.

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