Social media is becoming a more and more essential part of running a business. But it can also turn into a time consuming task. That’s the problem that management tool DrumUp is looking to solve.
The company provides a social media management tool that is specifically designed to help businesses and professionals save time on their online marketing efforts. Read more about the tool and how the company got started in this week’s Small Business Spotlight.
What the Business Does
Provides a social media management tool for Web and Android.
The tool helps users discover relevant content and then create and schedule their own posts for platforms like Facebook and Twitter.
Saving users time.
Based on your activity, the tool picks out content that it thinks will be relevant to your interests and social media strategy. Then it allows you to quickly review and publish or schedule posts to your followers. Sophia Solanski, co-founder of DrumUp says:
“We do this by offering a streamlined tool workflow and several time saving features, which make social media content management super easy for small businesses.”
How the Business Got Started
After realizing a gap in the market.
Solanski and her husband Vishal Dutta started the company after learning about the needs of small businesses while working at a content marketing firm. Solanski says:
“We ran a content marketing firm, where our clients (mostly small businesses) often shared their concern around how much of a time and resource drain was social media content management. They found it hard to constantly curate content for their pages, and keeping up the activity consistently. Many of them are using DrumUp now, and they completely love the app.”
Building their first thousand users.
“They took their time to come, but gave us a lot of valuable feedback, which helped us shape our offering better.”
Don’t wait around.
Though they’re happy with the tool’s success so far, Solanski says that if they could do it all over again they would have started a couple years earlier. She says:
“The need gap had always been there and having done it then would have allowed us to achieve so much more by now.”
How They’d Spend an Extra $100,000
Marketing and building a development team.
How the Business Got Its Name
After some exhaustive research.
“Coming up with our tool’s name took a lot of brainstorming and several name surveys. DrumUp was the final choice and perfect. Fitted in perfectly with our objective of helping our users ‘Drum Up their Business.’”
* * * * *
Find out more about the Small Biz Spotlight program.