Use the Right Words for Winning Business

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Use the Right Words for Winning Business

Your winning in business cannot depend on others taking a lot of time to understand you and what you mean. If you have had a cover letter and resume simply go into the email trash bin of an HR department, without your receiving even an acknowledgment of your existence, you know you haven’t mastered the language of getting attention, much less a positive response.

Saying what you mean — and getting a positive response — is akin to winning at Scrabble or Words with Friends. You have to be strategic in your thinking. You have to play the game, being tactically superior to others.

Words are what make the difference between your getting what you want or not. It’s not your good intentions that gets you a job or a new client. It’s not your sincerity. It’s not your big heart. It’s not your ability to work hard.

You must frame your position, argument or proposition in a winning way, one that generates a specific, positive response.

Here are three wordplay tricks that you might put to use.

Take out as many pronouns as possible when you tell a story. Make it less about you, and more about the recipient of your effort. Big tip: don’t start with “I.” For example,



DON’T SAY:

I volunteer every Monday evening at the food pantry on Main Street, because I want to give back to people. I am especially drawn to families with kids, who are struggling to get on their feet. I worry they only have that one meal to look forward to, and I want to make a difference in their lives by bringing groceries and serving them dinner.

DO SAY:

One out of every six kids in America is “food insecure.” It’s hard to believe, but that many kids wake up not knowing if they’ll have a meal that day. So you’ll find me every Monday evening at the food pantry on Main Street, bringing groceries and serving dinner to families gathered there for perhaps their only meal of the day.

Lead with what your recipient gets, rather than frame your offer about what you receive. For example,

DON’T SAY:



I want a compensation package of $117,000 annually as well as a modest moving allowance and a guaranteed expense account of $2500 per month for client entertainment.

DO SAY:

It’s great to have the opportunity to discuss compensation with you. I can meet all the job objectives as well as the quotas for production you have outlined and arrive ready to work on the day you prefer, for a salary of $117,000 annually as well as a modest moving allowance and a guaranteed expense account of $2500 per month for client entertainment.

Kill your habit of saying: “like,” “you know,” and “I mean.” For example,


See Also: Surprising Way One Company Managed Home Health Care During Covid

DON’T SAY:

At my last job, you know, I had a lot of responsibility. I mean, I worked overtime like three days a week for like months.

DO SAY:



At my last job, the amount of responsibility given to me required my working overtime three days a week on average for several months.

Some people don’t like these types of wordplay “tricks” because they believe it’s not authentic to change your natural speaking pattern. However, consider that your aspirations may have outgrown the way you express yourself. It may be time to strategically approach communication. These three tactical changes may jumpstart your success.


Winning Photo via Shutterstock


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Personal Branding Blog The Personal Branding Blog is part of the Small Business Trends Publisher Channel, offering branding and career advice from Dan Schawbel and his team of experts. The blog helps professionals build a powerful brand to remain competitive in the job market.

3 Reactions
  1. THanks for sharing, these tips can be really helpful. I mean that people don’t even notice how and in what manner they speak. Maybe this article will help them to see it 🙂

  2. True, some people are very attentive to every word you say and how you deliver it so better be careful and be wise to what right words to use.This is very helpful, thanks for sharing!

    ———————–
    Entrepreneur’s Education
    entrepreneurs-education.com

  3. Dan, Well Done. How we use words is the true measure of emotional intelligence.

    Reminds me of the old joke:

    Say, “Honey, when I’m with you, time stands still…”

    Not, “Woman, you’ve got a face that could stop a clock.”

    You are right – words matter.

    Cheers,
    Jack

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