WordStream and Constant Contact Announce Partnership

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WordStream and Constant Contact are announcing a new business partnership.

As part of the partnership, WordStream and Constant Contact will develop an integration that brings new customer leads collected via WordStream Advisor seamlessly into Constant Contact, letting small businesses engage with those leads without any extra steps.

Constant Contact develops software tools that allow small businesses to market their products and services through email and online marketing platforms.

WordStream is a leading provider of search engine marketing software and services.

Ralph Volz, CEO of WordStream says:

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“As local Massachusetts companies with proven dedication to supporting small businesses, this partnership is a natural fit. We’re thrilled to partner in this completely new way to better serve our customers’ marketing needs.”

Vice president at Constant Contact, Arthur Steinert states,

“Our research shows that two of the top concerns for small business owners are finding new customers and engaging the ones they have. Rounding out the top three concerns is having enough time to do everything that needs to get done. This partnership looks to solve all three of those, driving customer leads through paid search, keeping leads and customers engaged via email marketing, and providing an integrated experience that will save small businesses real time.”

Customer service should improve as a result of this partnership. Ralph Enrico, CEO of SlideGenius comments:

“As a small business owner, I don’t have time to waste on difficult or ineffective tools. WordStream and Constant Contact are two tools that I count on, and they’ve proven their value over and over again. This partnership will make my life even easier. I can drive affordable leads through paid search and stay in touch via email. It saves me time and money.”

Founded in 1998, Constant Contact serves 600,000 customers worldwide, helping them grow with multi-channel marketing campaigns including email newsletters, surveys, events, Facebook promotions, online listings, and more.

Larry Kim founded WordStream, Inc. in 2007. He bootstrapped the company by providing internet consulting services while funding/managing a team of engineers and marketers to develop and sell software for search engine marketing automation.

Image: Constant Contact/YouTube

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JoAnn McFarland JoAnn McFarland is a Staff Writer for Small Business Trends. She covers breaking news such as new product announcements, government policy, acquisitions and other industry developments. She is a published author and comes from a family-business background.

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