The tech industry is a constantly evolving reminder that truth is often stranger than fiction. Amazing success, heartbreaking failures and everything in between—the tech industry has it all.
Far more important than drama, intrigue or just another interesting story are the lessons that project managers can learn from industry giants. Steve Jobs, Bill Gates, Richard Branson and countless others provide valuable lessons and insights into what it takes to not only succeed, but thrive, as a project manager.
Let’s take a look at five of the most important lessons you can learn from these titans of industry.
Few would argue Jobs’ place in the pages of business history. His ouster from Apple, triumphant return and stewardship of the company that turned it into the worlds’ most valuable venture is the stuff of legends.
Brilliant, mercurial, unrelenting in the pursuit of his goals and an uncanny knack for knowing what customers need before they do were some of the defining characteristics of Jobs’ management style.
Even for those of us not blessed with his intuition, there’s still plenty we can learn from him.
- Don’t quit. Perhaps one of the biggest lessons from Jobs’ career is his tenacity in pursuing his goals. Despite being ousted from Apple (and despite his second company, NeXT, never truly finding its footing), Jobs never stopped believing in what he had to offer. Even after his return to Apple, there were still failures–chief among them the infamous Mac Cube. Rather than give up, Jobs learned from his failures, made adjustments and kept moving forward.
- Challenge your team to be their best. Jobs was notorious for challenging people to prove why their idea was good, had merit or should be pursued. While his mercurial approach may have been extreme, the underlying concept had positive results. When someone brought an idea before Jobs, they knew they would have to defend it, answer challenges and prove beyond a shadow of a doubt why it deserved consideration. When your team members believe that strongly in an idea, they’re far more likely to work hard to make it a success.
One of Bill Gates’ greatest strengths was his ability to identify a need and do what it took to fill it, even if his approach was considered unconventional at the time.
In an era where companies were focused on hardware, Gates recognized the need for software that could make the hardware more productive.
Whether it was licensing BASIC to MITS or writing software for the first Apple computers, he was able to identify and capitalize on the needs of other companies, launching his brand onto the global market.
- The same is true of project management. Help your team identify needs and be willing to think outside the box, to consider unconventional ways to meet those needs.
Dave Kerpen, CEO of Likeable Local, is a big believer in making sure everyone clearly understands their duties, as well as the next steps they need to take to start doing it. He describes the process he uses:
“During every call or meeting, no matter how short it is, I won’t end the discussion until everyone clearly understands their next steps, and until I’ve actually begun any next steps of my own.
A good rule of thumb is to reserve 20 percent of every minute to review next steps. If it’s a five-minute meeting, take one minute; a 30-minute meeting, take six minutes; or an hour-long meeting, 12 minutes. During that time, make sure everyone understands what they need to do next, and if there’s time, begin the next steps in earnest.”
In short, never leave a meeting until everyone knows exactly what they need to do and have a clear picture of the next steps they need to take to do it.
Richard Branson is a firm believer in the art of delegation.
“When employees tell you about their good ideas for the business, don’t limit your response to asking questions, taking notes and following up. If you can, ask those people to lead their projects and take responsibility for them. From those experiences, they will then have built the confidence to take on more and you can take a further step back.”
This serves two purposes: First and foremost, it frees up valuable time for you to focus on more important tasks. Secondly, it helps train your team to take on greater responsibility, increasing their value now and down the road.
Remember: Delegate, delegate, delegate.
The tech industry is filled with brilliant minds who have truly set a high bar. By analyzing what makes them great and how they succeed, you can use those lessons to take your project management to the next level.
Bill Gates Photo via Shutterstock
Curt, an outstanding article. Your examples are compelling because these brilliant leaders loved what they did as individual contributors and were still able to make the transition to management — to get work done through others.
Jack, thank you for the kind words. I’m inspired continually by guys like Jobs, Musk, Gates, Buffet and others. I’m a fan of Kip (the container store) and Mackey at Whole Foods (they were roomies at UTexas).
I’m glad you get inspired by these guys too.
I’d never heard of Dave Kerpen before, but I think I like the tip from him the best. Great article!
Should my NEXT STEP be to share it? 😉
These are great business men that have shape the history. They are truly leaders