Frances Donegan-Ryan Frances Donegan-Ryan is the Global Community Engagement Manager at Bing Ads and her seven years of digital experience runs the gamut of SEO, SEM, PPC, social media, content development, UX/UI and website design. You’ll find her at paid search conferences and Bing Ads Connect events around the country helping SEM Pros better utilize Microsoft’s global PPC platform to stand out from their competitors. Follow her on Twitter @FrancesDR and connect on LinkedIn at Frances Donegan-Ryan.

6 Reactions
  1. Frances Donegan-Ryan: Do you have contextual ads for podcasters?

  2. I love their customer service. They’re very helpful and not just pushing new products. Also, fewer advertisers are on Bing so the CPCs are lower for traffic that is effectively the same quality.

  3. The market may not be as high as Google’s but the charge is definitely lower. It is worth the try especially if you want to test some ads before you take on bigger platforms.

  4. This Blog entry about Bing Ads is quite old – but it is more actual then it has ever been before. I also recognised that the ROI on Bing Ads is much better then it is with Google AdWords (which also stays important). Sometimes clients and partners tell me why to advertise with bing as they only do have 5% of the german market. Well, in between it is 10% and the ROI is much better what is more important to a customer when the budget is limited to 10.000 a month.