Retailers, get ready for yet another opportunity to market and SELL your wares to customers, through social media.
The big thrust of social media, to date, has been content marketing to drive leads through a sales funnel.
However, with the implementation of buy buttons within your social feed, you can now encourage the activation of a purchase DIRECTLY in your social feed from your followers.
As your customers get more and more comfortable with your brand and as they like your messages more and have an affinity with that message they’ll be more willing and interested to click “buy” to purchase from you.
Do not ignore 80 percent (or more) of high value content, GIVING. If you start to jam the “buy” button in every social message you deliver you’ll turn off customers, for the most part.
People are still using social media to share with friends, have fun, get interesting tidbits of information and etc — respect that.
“Twitter is certainly not the only tech company getting into buy buttons — Pinterest, Facebook, Google and Facebook’s Instagram have all been testing out their own versions of buy buttons. Unfortunately for Twitter, though, it stands out from its competitors in one important way: tweets have a very short lifespan.”
The buy button is not new. Twitter announced it in 2014. However, it’s now out of beta to a broader set of retailers. Expect to see Twitter, Facebook, Pinterest, Instagram and other social sites blooming with buy buttons over the next few months.
Republished by permission. Original here.
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