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Marketing a Small Business Like a Hollywood Blockbuster

blockbuster marketing

Question: What was the first film to gross $500 million worldwide in a single weekend and the fastest film to earn $1 billion? Answer: Jurassic World, which since its June 12 premiere, has also become the second-highest-grossing film of 2015, the fifth-highest-grossing film of all time, and the highest-grossing film in the Jurassic Park series.

But while we all watched in awe as the genetically modified dinosaur wreaked havoc on the island, nobody was thinking about the marketing behind the blockbuster, which undoubtedly helped it achieve those killer earnings. In truth, however, marketers not just of movies, but of all manner of goods and services can learn a great deal from blockbusters like Jurassic World.

Each year, the movie industry produces a line-up of blockbusters and then markets the heck out of them. The hype, in turn, draws the crowds. Now the infographic “Blockbuster Marketing: Lessons from Hollywood’s Mega-Earners”, created by Column Five for in marketing automation software company Marketo [1], explains in detail how movie marketers succeed:

Check out the full infographic below for more strategy lessons!

blockbuster marketing

Image: Marketo