Content marketing has become a major part of many marketing strategies, and for good reason. The concept is one that can adapt to so many different industries, budgets and target markets. But that also means that no two content marketing strategies look the same.
For tips on how to build a content marketing plan that works best for your business, read on for this week’s Small Business Trends community news and information roundup.
Use These Effective Lead Generation Strategies for Content Marketing
One of the main goals of your content strategy to be generating leads. There are several ways of doing this that different types of businesses have found to be effective. In this post, Neil Patel shares the six most effective lead generation strategies for content marketers.
Benefit from These Social Media Hacks
Social media has become such a huge part of most content marketing strategies. But each day, people find even more ways to use different social platforms to help their businesses. This post by Lisa Furgison includes nine social media hacks that businesses can use to sell products, find images and more.
Check Out This Guide to Google Analytics
(The Savvy Copywriter)
For any content marketing plan to be effective, you need to know what has worked for you in the past. One way to do that, at least in terms of metrics like page views and referrers, is by using Google Analytics. Kimberly Crossland shares a guide to Google Analytics in this post. And BizSugar members discussed it further.
Stick to Your Budget with These Marketing Musts
Content marketing has made life quite a bit easier for business owners who have little to no marketing budget. Anthony Yap shares some marketing tips that work even for businesses that don’t have a lot of money to spend.
Don’t Give Up on Blogging
(The Content Direction Agency)
Plenty of fuss has been made recently about the end of blogging as we know it. And while it may be true that the blog world is in a state of flux, that doesn’t mean blogs have no value. Lacy Boggs shares some thoughts on blogging and how it can still be valuable for different businesses. BizSugar members also had some thoughts to share.
Develop a Mobile Content Strategy
You already know that mobile content marketing is important. But not just any content will do. You need to carefully consider the type of content that will most resonate with your audience, along with other factors like platforms and frequency of posts. Stephen Moyers goes into more detail about developing a mobile content strategy.
Write the Perfect Ecommerce Email
Consumers today are inundated with boring promotional emails, many of which just get deleted without even a look. So if you want your emails to stand out from the rest, take a look at these tips from Nikki Purvy. You can also see discussion about the post at BizSugar.
Master Yelp for Your Local Business
Yelp is one of the most popular websites for customers to find information about their local businesses. For that reason, it’s very important for you to use the platform wisely to communicate information. Kelly Sciora shares some tips for using Yelp for local businesses.
Understand How Social Signals Impact Search Rankings
(The SEM Post)
It’s important to understand how all of your marketing strategies might impact one another. While social signals, such as shares and other interactions, don’t have a direct impact on search rankings, Jennifer Slegg argues that they can still be beneficial to those rankings in more indirect ways.
Use Courtesy on Sites Like LinkedIn
(Social Media Slant)
LinkedIn has become a popular platform for professionals to connect and network. But it has also become a popular place for those professionals to just reach out to anyone and everyone without a second thought. To make more meaningful connections, Cendrine Marrouat suggests applying the same courtesy rules on LinkedIn as you would for real life connections. BizSugar members also shared thoughts on the post.
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